| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5007 | Effective Storytelling in Institutions | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. ELİF ENGİN |
| Course Lecturer(s): |
Prof. Dr. HALUK GÜRGEN Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
| Course Objectives: | The aim of the course is to provide a theoretical and practical approach to storytelling and narratives in institutions. The theory will be covered with practice. Students will learn how important a function of narratives in institutions is for corporate culture. In this course, students will be both a narrator and a listener. Both the stories from the social culture and the corporate stories will be discussed and their importance in communication management will be explained. |
|
The students who have succeeded in this course; 1) Students will be able to define the narrative and storytelling 2) Students will be able to define Aritoteles’ rhetoric and rhetoric in general 3) Students will be able to identify and analyze the differences between story and narrative 4) Students can recognize the spesific types of stories in corporates and will be able to analyze the use of Narrative Paradigm in communication 5) Students will be able to compare and analyze the meanings of corporate messages (publications, letters, ceo’s message etc.) as a narrative form 6) Students can produce strategic corporate narratives and corporate stories 7) Students will be able to use the analysis of authored management narratives (biographies, histories, novels, movies) to understand effective and ineffective managerial performance 8) Students will be able to develop special skills in understanding, analyzing, and creating narratives that help communicate, persuade, and lead 9) Students can formulate the correct and effective corporate stories 10) The students will be able to have a comprehensive understandings for corporate narratives and storytelling |
| First of all, the definitions of storytelling and narrative in general terms will be made and analyzed in the course. Then, institution messages and books (biographies, histories, institution leaders) will be analyzed so that students can understand the importance of institutional stories. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to course | ||
| 2) | Culture and stories | Konu anlatımı/hikaye çalışması | |
| 3) | Structure of a story- elements of a story/fariytail | ||
| 4) | Jung - Archetypes | ||
| 5) | Narrative theory and Fisher's narrative theory | ||
| 6) | Organizational culture and the role of stories | ||
| 7) | Midterm exam | ||
| 8) | Narrative structure of corporate stories-1 | ||
| 9) | Narrative structure of corporate stories - 2 | ||
| 10) | examples for corporate stories | ||
| 11) | Presentation on corporate stories | ||
| 12) | Presentation on corporate stories | ||
| 13) | Presentation on corporate stories | ||
| 14) | Presentation on corporate stories | ||
| Course Notes: | |
| References: | Retorik - Aristoteles Storytelling : Branding in Practice/ by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 30 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 13 | 39 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 13 | 117 | |
| Presentations / Seminar | 4 | 24 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 4 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 6 | |
| Total Workload | 190 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |