| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5006 | Brand Management and Communication | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HAKKI PINAR KILIÇ |
| Course Lecturer(s): |
Instructor HAKKI PINAR KILIÇ |
| Course Objectives: | This course aims to provide students with an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, enable students to understand the role of integrated marketing communications in an organization and to develop a communication plan for an actual company. |
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The students who have succeeded in this course; 1. will be able to understand and identify marketing communications studies theoretically and practically. 2. will be able to understand and use the elements of marketing communications mix and integrated marketing communications strategy 3. will be able to develop a basic integrated marketing communications plan by showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research. 4. will be able to prepare a marketing communication project for an actual company 5. will be able to show marketing commication problem solving skills through case and environmental analysis. 6. will be able to experience the process of working in groups or individually by preparing their assignments. |
| 1. will be able to understand and identify marketing communications studies theoretically and practically. 2. will be able to understand and use the elements of marketing communications mix and integrated marketing communications strategy 3. will be able to develop a basic integrated marketing communications plan by showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research. 4. will be able to prepare a marketing communication project for an actual company 5. will be able to show marketing commication problem solving skills through case and environmental analysis. 6. will be able to experience the process of working in groups or individually by preparing their assignments. |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | Overview of marketing communications and the marketing communications process | ||
| 3) | The Communication Process | ||
| 4) | Buyer Behaviours | ||
| 5) | Marketing Communication Planning Process | ||
| 6) | Media Planning and Strategy | Preparation of homework | |
| 7) | Evaluation of Media | Preparation of homework | |
| 8) | Marketing Communication Tools | ||
| 9) | Brand Management | ||
| 10) | Branding Communication Strategies | ||
| 11) | Public Relations and Corparate Advertising | ||
| 12) | Setting Objectives and Budgeting | ||
| 13) | Creative Strategy (Planning and Development) | ||
| 14) | Creative Strategy (Implementation and Evaluation) | ||
| Course Notes: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 40 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 48 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 14 | 130 | |
| Total Workload | 178 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |