| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5628 | Social Media Management | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HAKAN ASLAN |
| Course Lecturer(s): |
Instructor FAHRİ EMRE REÇBER |
| Course Objectives: | Indicates the role and effects of social media and its tools in Management field. |
|
The students who have succeeded in this course; 1) Understands the development of social media 2) Indicates the place of social media 3) Knows social media tools 4) Understands the interaction between social media and management |
| Social media content management, social media tools, social networks. |
| Week | Subject | Related Preparation | |
| 1) | Emergence of social media | ||
| 2) | Usage of social media | ||
| 3) | Social media platforms: Blogs and management blogger relations | ||
| 4) | Social media platforms: Social networks and management of relations with social network users | ||
| 5) | Social media platforms: Management of relations with forum, news ? discussion groups and dictionary users | ||
| 6) | Social media platforms: Media sharing sites and management of relations with their users | ||
| 7) | Midterm Exam | ||
| 8) | Social media platforms: Online games, cyber world and management of relations with their users | ||
| 9) | Social media platforms: Electronic Mails and management of relations with e-posta users | ||
| 10) | Social media platforms: Search engines and management of relations with their users | ||
| 11) | Social media platforms: Corporate websites and management of relations with their users | ||
| 12) | Mobile platforms and social media | ||
| 13) | Content and activity management | ||
| 14) | Social media applications used in Management field | ||
| Course Notes: | Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları |
| References: | Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 13 | 48 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 81 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |