ACTUARIAL SCIENCE (TURKISH, NON-THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5627 | Digital Marketing | Fall | 3 | 0 | 3 | 8 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
Course Lecturer(s): |
Dr. TANOL TÜRKOĞLU Instructor REHA TARTICI Dr. Öğr. Üyesi ADNAN VEYSEL ERTEMEL Dr. Öğr. Üyesi ÖZGÜR ERKUT ŞAHİN Assoc. Prof. FAZLI YILDIRIM |
Course Objectives: | The objective of this course is to provide a foundation to prepare students, as future E-Business, Project or Marketing Managers, to play leading roles in the strategic management and management of the company. |
The students who have succeeded in this course; Students will study various issues and risks that exist in the rapidly changing world of e-business. |
The major characteristics, opportunities and limitations of this form of business will be explored. The strategy, organization, types and practical design of e-Business cases will be covered with the best practice of brand experiences. |
Week | Subject | Related Preparation | |
1) | Introduction to E-Business and Digital Marketing | ||
2) | Strategic Management of E-Business and Digital Marketing | ||
3) | Market Research and Digital Consumers | ||
4) | Web sites (Design, Usability, Corporate Identity) | ||
5) | Microsites & Advergames | ||
6) | Digital Marketing, Internet media planning & Purchasing | ||
7) | Midterm Exam | ||
8) | Search Engine Optimization (SEO) & Search Engine Marketing (SEM) | ||
9) | (B2B), (B2E) & (B2C) Markets | ||
10) | Affiliate marketing, Marketplaces,Auction & Club Concepts | ||
11) | Mobile Marketing | ||
12) | Online Customer Relationship Management & Customer database | ||
13) | Social Media 1 - YouTube, Facebook & Twitter Social Media 2 – Management of social media (easy?) | ||
14) | Data collection, Reporting, Analytics (Business Intelligence) |
Course Notes: | E-Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu - Şule Özmen • E-Business and E-Commerce Management by Dave Chaffey, Financial Times/ Prentice Hall; 5 edition (14 July 2011) |
References: | E-Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu - Şule Özmen • E-Business and E-Commerce Management by Dave Chaffey, Financial Times/ Prentice Hall; 5 edition (14 July 2011) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 13 | 48 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 14 | 81 | |
Presentations / Seminar | |||
Project | |||
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 2 | |
Paper Submission | |||
Jury | |||
Final | 1 | 2 | |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Acquire the quantitative skills to become an actuary. | |
2) | Will know about risks and ways to manage risk. | |
3) | Will know about financial planning and its role in actuarial management. | |
4) | Will be able to design new products and carry profitability tests and scenario analyses. | |
5) | Besides gaining competence in theoretical subjects, the graduate will also be aware of practical issues and applications through lecturers and instructors who have market experience. | |
6) | Will be able to follow all innovations and carry on research on the particular area. | |
7) | Will share information with colleagues and will use it for project development.. | |
8) | Will be able to apply and make the necessary adaptation to all new rules and regulations. |