| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5075 | Digital Marketing | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ADNAN VEYSEL ERTEMEL Dr. AYŞEGÜL SAĞKAYA GÜNGÖR |
| Course Objectives: | The objective of this course is to provide a foundation to prepare students, as future E-Business, Project or Marketing Managers, to play leading roles in the strategic management and management of the company. |
|
The students who have succeeded in this course; Students will study various issues and risks that exist in the rapidly changing world of e-business. |
| The major characteristics, opportunities and limitations of this form of business will be explored. The strategy, organization, types and practical design of e-Business cases will be covered with the best practice of brand experiences. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to E-Business and Digital Marketing | ||
| 2) | Strategic Management of E-Business and Digital Marketing | ||
| 3) | Market Research and Digital Consumers | ||
| 4) | Web sites (Design, Usability, Corporate Identity) | ||
| 5) | Microsites & Advergames | ||
| 6) | Digital Marketing, Internet media planning & Purchasing | ||
| 7) | Midterm Exam | ||
| 8) | Search Engine Optimization (SEO) & Search Engine Marketing (SEM) | ||
| 9) | (B2B), (B2E) & (B2C) Markets | ||
| 10) | Affiliate marketing, Marketplaces,Auction & Club Concepts | ||
| 11) | Mobile Marketing | ||
| 12) | Online Customer Relationship Management & Customer database | ||
| 13) | Social Media 1 - YouTube, Facebook & Twitter Social Media 2 – Management of social media (easy?) | ||
| 14) | Data collection, Reporting, Analytics (Business Intelligence) | ||
| Course Notes: | • E-Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu - Şule Özmen • E-Business and E-Commerce Management by Dave Chaffey, Financial Times/ Prentice Hall; 5 edition (14 July 2011) |
| References: | • E-Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu - Şule Özmen • E-Business and E-Commerce Management by Dave Chaffey, Financial Times/ Prentice Hall; 5 edition (14 July 2011) |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 13 | 48 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 81 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |