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Week |
Subject |
Related Preparation |
1) |
Introduction, Critical Reasoning. Analysing Moral Reasoning |
Course notes |
2) |
The Turn to Reason. Why be Moral? |
Course notes |
3) |
Introduction to Subjectivism and Objectivism |
Course notes |
4) |
The Moral System: Moral rules, Moral ideals |
Course notes |
5) |
Reason, Knowledge and Scepticism |
Course notes |
6) |
Plato's dialogue: Meno |
Course notes |
7) |
Plato's dialogue: Crito |
Course notes |
8) |
Understanding Virtue Ethics |
Course notes |
9) |
Aristotle’s Nicomachean Ethics |
Course notes |
10) |
Moral Principles and Moral Theories |
Course notes |
11) |
Kant (Deontology) – Categorical Imperative |
Course notes |
12) |
Bentham and Mill - Utilitarianism |
Course notes |
13) |
Ethics and Animals. Ethics and Environment |
Course notes |
14) |
Capital Punishment. Ethics and War |
Course notes |
Course Notes: |
Annas, Julia: 2000, Ancient Philosophy: A Very Short Introduction, Oxford,
Oxford U.P
Chappell, Timothy: 2009, Ethics and Experience, Durham, Acumen Publishing.
Hooft, Stan von: 2006, Understanding Virtue Ethics, Chesham, Acumen Publishing
MacIntyre, Alasdair: 1998, A Short History of Ethics, 2.ed., London, Routledge.
Thomson, Anne: 1999 Critical Reasoning in Ethics: A Practical Introduction,
London, Routledge.
|
References: |
A.Cevizci, Etiğe Giriş, Paradigma Yayınları, İstanbul, 2. Baskı, 2007.
Aristoteles, Nikomakhos’a Etik, (çev. S. Babür), Ayraç Yayınevi, Ankara, 1998. Immanuel Kant, Ahlâk Metafiziğinin Temellendirilmesi (çev.: İ. Kuçuradi), TFK Yayınları, Ankara, 1995.
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |