|
Week |
Subject |
Related Preparation |
| 1) |
Introduction, Critical Reasoning. Analysing Moral Reasoning |
Course notes |
| 2) |
The Turn to Reason. Why be Moral? |
Course notes |
| 3) |
Introduction to Subjectivism and Objectivism |
Course notes |
| 4) |
The Moral System: Moral rules, Moral ideals |
Course notes |
| 5) |
Reason, Knowledge and Scepticism |
Course notes |
| 6) |
Plato's dialogue: Meno |
Course notes |
| 7) |
Plato's dialogue: Crito |
Course notes |
| 8) |
Understanding Virtue Ethics |
Course notes |
| 9) |
Aristotle’s Nicomachean Ethics |
Course notes |
| 10) |
Moral Principles and Moral Theories |
Course notes |
| 11) |
Kant (Deontology) – Categorical Imperative |
Course notes |
| 12) |
Bentham and Mill - Utilitarianism |
Course notes |
| 13) |
Ethics and Animals. Ethics and Environment |
Course notes |
| 14) |
Capital Punishment. Ethics and War |
Course notes |
| Course Notes: |
Annas, Julia: 2000, Ancient Philosophy: A Very Short Introduction, Oxford,
Oxford U.P
Chappell, Timothy: 2009, Ethics and Experience, Durham, Acumen Publishing.
Hooft, Stan von: 2006, Understanding Virtue Ethics, Chesham, Acumen Publishing
MacIntyre, Alasdair: 1998, A Short History of Ethics, 2.ed., London, Routledge.
Thomson, Anne: 1999 Critical Reasoning in Ethics: A Practical Introduction,
London, Routledge.
|
| References: |
A.Cevizci, Etiğe Giriş, Paradigma Yayınları, İstanbul, 2. Baskı, 2007.
Aristoteles, Nikomakhos’a Etik, (çev. S. Babür), Ayraç Yayınevi, Ankara, 1998. Immanuel Kant, Ahlâk Metafiziğinin Temellendirilmesi (çev.: İ. Kuçuradi), TFK Yayınları, Ankara, 1995.
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|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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