MATHEMATICS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4521 | Corporate Storytelling and Narrative | Fall | 3 | 0 | 3 | 6 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ELİF ENGİN |
Course Lecturer(s): |
Assoc. Prof. ELİF ENGİN |
Course Objectives: | The course aims to provide theoretical and practical insights into storytelling and narrative in organizations. The theoretical aspects are combined with practical exercises. Students will be able to have knowledge about the important role of narrative in organizations for the organizational culture. |
The students who have succeeded in this course; 1) Students will be able to define the narrative and storytelling 2) Students will be able to define Aritoteles’ rhetoric and rhetoric in general 3) Students will be able to identify and analyze the differences between story and narrative 4) Students can recognize the spesific types of stories in corporates and will be able to analyze the use of Narrative Paradigm in communication 5) Students will be able to compare and analyze the meanings of corporate messages (publications, letters, ceo’s message etc.) as a narrative form 6) Students can produce strategic corporate narratives and corporate stories 7) Students will be able to use the analysis of authored management narratives (biographies, histories, novels, movies) to understand effective and ineffective managerial performance 8) Students will be able to develop special skills in understanding, analyzing, and creating narratives that help communicate, persuade, and lead 9) Students can formulate the correct and effective corporate stories 10) The students will be able to have a comprehensive understandings for corporate narratives and storytelling |
First, to analyze and understand storytelling and narrative in general. In this course to make students to understand the importance of corporate stories we will analyze the meanings of corporate messages and corporate books.(biographies, histories, leaders etc.) |
Week | Subject | Related Preparation | |
1) | Introduction: Overview of the narrative in general and corporate narrative and storytelling in specific. | ||
2) | Examining Aristoteles and his Rhetoric | Searching about Aristo and Rhetoric through internet. | |
3) | Analyzing oral and written culture and the role of stories and narrative in culture. | ||
4) | Analysing Narrative Theories and Fisher’s Narrative Paradigm in communication. | Reading an article about Fisher's Narrative Paradigm | |
5) | The role of narrative and stories in organizations and organizational culture. | ||
6) | Stories as tools for knowledge management and sharing, for developing organizational culture and for organizational communication. | ||
7) | Cultural diversity and familiarities in storytelling: Types and Motives. | ||
8) | Using narrative and storytelling as a communication tool in organizations | ||
9) | Corporate stories and stories about corporate leaders | Reading corporate and leader stories | |
10) | Analyzing the written corporate messages as stories | ||
11) | Analyzing the stories told in organizations | ||
12) | Examples of corporate stories | Searching for corporate stories | |
13) | Examples of corporate stories | Searching for corporate stories | |
14) | Review for the final exam |
Course Notes: | |
References: | Storytelling : Branding in Practice/ by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | 2 | % 20 |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 50 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 13 | 39 | |
Laboratory | |||
Application | |||
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 13 | 91 | |
Presentations / Seminar | |||
Project | |||
Homework Assignments | 2 | 6 | |
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 4 | |
Paper Submission | |||
Jury | |||
Final | 1 | 6 | |
Total Workload | 146 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |