MATHEMATICS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3550 | Special Topics in Public Relations | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Instructor SİNEM İNCE |
Course Objectives: | This course provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective corporate public relations management within organizations. |
The students who have succeeded in this course; 1) Understand the key concepts and approaches for effectively managing corporate public relations 2) Explain the role of issues management in corporate management 3) Differentiate between risk management, issues management and crisis management 4) Recognize the importance of relationship management in corporate public relations 5) Define corporate culture and its components 6) Understand the role of employees in corporate culture and corporate communications 7) Analyze the steps of a corporate communication management plan |
This course is designed to cover the topics of employee communication, corporate culture, issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing corporate communication management plans. |
Week | Subject | Related Preparation | |
1) | Introduction: What is corporate communication? | ||
2) | Employee Communication | ||
3) | Employee communication | ||
4) | Corporate culture - corporate philosophy | ||
5) | Corporate culture - corporate identity | ||
6) | Issues management | ||
7) | Issue management examples | ||
8) | Risk management | ||
9) | Risk management - compared to issue management | ||
10) | Relationship management | ||
11) | Crisis planning | ||
12) | Management of crisis preparation | ||
13) | Sample case studies | ||
14) | Developing corporate communication management plans |
Course Notes: | |
References: | Case studies for organizational communication : understanding communication processes / Joann Keyton, Pamela Shockley-Zalabak [editors] Corporate communication / Paul A. Argenti Corporate communication : a guide to theory and practice / Joep Cornelissen |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 40 |
Preliminary Jury | % 0 | |
Final | 1 | % 60 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 14 | 75 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | |||
Presentations / Seminar | |||
Project | |||
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 3 | |
Paper Submission | |||
Jury | |||
Final | 1 | 4 | |
Total Workload | 124 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |