PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL3550 Special Topics in Public Relations Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s): Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Instructor SİNEM İNCE
Course Objectives: This course provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective corporate public relations management within organizations.

Learning Outputs

The students who have succeeded in this course;
1) Understand the key concepts and approaches for effectively managing corporate public relations
2) Explain the role of issues management in corporate management
3) Differentiate between risk management, issues management and crisis management
4) Recognize the importance of relationship management in corporate public relations
5) Define corporate culture and its components
6) Understand the role of employees in corporate culture and corporate communications
7) Analyze the steps of a corporate communication management plan

Course Content

This course is designed to cover the topics of employee communication, corporate culture, issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing corporate communication management plans.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: What is corporate communication?
2) Employee Communication
3) Employee communication
4) Corporate culture - corporate philosophy
5) Corporate culture - corporate identity
6) Issues management
7) Issue management examples
8) Risk management
9) Risk management - compared to issue management
10) Relationship management
11) Crisis planning
12) Management of crisis preparation
13) Sample case studies
14) Developing corporate communication management plans

Sources

Course Notes:
References: Case studies for organizational communication : understanding communication processes / Joann Keyton, Pamela Shockley-Zalabak [editors] Corporate communication / Paul A. Argenti Corporate communication : a guide to theory and practice / Joep Cornelissen

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 40
Preliminary Jury % 0
Final 1 % 60
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Laboratory
Application 14 75
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Presentations / Seminar
Project
Homework Assignments
Quizzes
Preliminary Jury
Midterms 1 3
Paper Submission
Jury
Final 1 4
Total Workload 124

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.