| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL2120 | Public Relations Writing II | Spring | 2 | 2 | 3 | 7 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ |
| Course Objectives: | This course will provide lectures and writing practice for specialized public relations purposes. The primary goal of this course is to help the students learn about organizations, publics, the media and will teach them how to prepare public relations messages and content for print and electronic media to reach different target audiences (e.g., backgrounders, press releases, employee publications, position papers, newsletters, corporate magazines, brochures, flyers and press kits) This course is designed to give the students conception of the real practice of public relations. |
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The students who have succeeded in this course; 1) Write correctly and clearly in styles and formats appropriate to various audiences, mediums and settings. 2) Students know how to write feature 3) Students can write backgrounder (about of organization, product or issues) 4) Students will be able to write position paper. 5) Student will be able to use Publisher programme, so understand and apply basic principles of graphic design to the production of PR collateral materials. 6) Students will learn about non-profit organization that selects and designs of different tools for the organization for public relations 7) Students learn the types of news and examples of these types. 8) Students can write press releases for different purposes becomes. 9) Students learn what works on the newsletter, brochure and flyer, and prepare them. 10) Students learn how to prepare the corporate advertisement and do it. 11) Students learn abourt annual report, direct message, what they do. 12) Students know how to use the Internet for public relations and how to design a corporate web page as the content of the application does. 13) Students will learn about a topic to prepare a press kit and prepare it. |
| Starting from the basic information in the field of public relations, students will learn how the materials in the field are used and how they are prepared, and they will have the knowledge and skills to organize public relations studies and practices. |
| Week | Subject | Related Preparation | |
| 1) | Introductions and course overview. | ||
| 2) | Public relations tools, articles for press, microsoft office programs for writing, ‘AI’ based writing | ||
| 3) | Backgrounder | ||
| 4) | Position paper | ||
| 5) | Corporate news writing, Copyright | ||
| 6) | (Corporate) press release | ||
| 7) | Corporate Magazine | ||
| 8) | Creating corporate magazine | ||
| 9) | Slogans and messages, writing corporate advertisement, ‘AI’ practices | ||
| 10) | Flyer, message writing | ||
| 11) | Brochure, writing content | ||
| 12) | Web Pr, Web sites of organizations | ||
| 13) | Writing Skills and Styles for Workplace /Business card | ||
| 14) | Wrap-Up /General evaluation of practices and assignments | ||
| Course Notes: | |
| References: | The PR Style Guide: Formats for Public Relations Practice / Barbara Diggs- Brown, Jodi L.G. Glou, Public Relations Writing: Form & Style / Doug Newsom, Jim Haynes. The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasts, Viral Marketing And Online Media To Reach Your Buyers Directly / David Meerman Scott,; by David Meerman Scott Strategic Writing : Multimedia Writing for Public Relations, Advertising, Sales and Marketing and Business Communication / Charles Marsh, David W. Guth, Bonnie Poovey Short. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 5 | % 40 |
| Presentation | % 0 | |
| Project | 1 | % 10 |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 28 | |
| Laboratory | |||
| Application | 14 | 28 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 84 | |
| Presentations / Seminar | |||
| Project | 1 | 10 | |
| Homework Assignments | 7 | 21 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 1 | 4 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 4 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 3 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 2 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 4 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 4 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 5 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 3 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 3 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 4 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 4 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 3 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 4 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 2 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 3 |