|
Week |
Subject |
Related Preparation |
| 1) |
Introduction: Theory development in PR |
|
| 2) |
Conceptualizing Public Relations: Definitions and approaches. |
Selected reading from the course book. |
| 3) |
Communication process and PR:
- Berlo and Schramm's models |
Selected reading from the course book. |
| 4) |
Persuasion and Public Opinion
- Magic Bullet and 2 Step Theory
- Asymetric vs Symmetric PR (Grunig)
|
Selected reading from the course book. |
| 5) |
Propaganda in PR
- Uses and Gratifications Theory
- McGuire’s Inoculation Theory
Quiz 1 |
Selected reading from the course book. |
| 6) |
PR as Perception Management:
- Marshall McLuhan and his communication approach
- Agenda Setting and Framing Theories
|
Selected reading from the course book. |
| 7) |
PR as Perception Management:
- Rogers' Diffusion of Innovation Theory
Quiz 2 |
Selected reading from the course book. |
| 8) |
Reviewing of the concepts previously mentioned |
|
| 9) |
Understanding the Public
- Social Learning and Social Judgement Theory
|
Selected reading from the course book. |
| 10) |
Understanding the Public:
- Knowledge Gap Theory |
Selected reading from the course book. |
| 11) |
Theory with a PR perspective:
- Grunig and Hunt's Excellence Theory
Quiz 3 |
Selected reading from the course book. |
| 12) |
Theory with a PR perspective:
- System Theory
|
Selected reading from the course. |
| 13) |
Theory with a PR perspective:
- Conflict and crisis management
Quiz 4 |
Selected reading from the course book. |
| 14) |
Theory with a PR perspective:
- Game Theory |
Selected reading from the course book. |
|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
2 |
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
3 |
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
5 |
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
4 |
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
2 |
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
2 |
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
4 |
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
2 |
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
2 |
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
3 |
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
5 |
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
3 |
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
2 |
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
5 |