| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL2113 | Public Relations Writing I | Fall | 2 | 2 | 3 | 7 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ |
| Course Objectives: | This course is designed as foundation for public relations studies to introduce students to the required skills necessary for effective communication in public relations field. Students learn to develop "Message Planner"and ‘Creating Content’ subjects as a platform on which all public relations writing and strategy can be based. The initial lectures will reintroduce students to grammatical requirements, and outline the various writing styles. And you will be given the opportunity to write a variety of public relations materials through a combination of in-class and out-of-class writing assignments. Some of the topics to be covered include: articles, mail, petition, business letters, proposals, news, press releases, presentation preparing/writing and presentation skills. |
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The students who have succeeded in this course; 1.Students will be able to define what public relations writing is, and what it does in a variety of organizational contexts. 2.Students will be knowledge able about the elements of public relations writing. 3.Students will have a strong sense of how to write and edit well under time constraints. 4.Students will write correctly and clearly in styles and formats appropriate to various audiences, mediums and settings. 5.Students will be able to create persuasive text. 6. Students will be able to write for selective target; e-mail, memos, letters, reports and proposals. 7.Students knows how to write news&press release. 8.Students knows which communication tools can be used effectively for PR. 9.Students will be able to prepare effective presentations and can create speech texts. |
| In this course, the concept of 'public relations writing' will be discussed within the framework of academic and business life, effective writing skills will be taught and the requirements and information needed by the profession will be provided. |
| Week | Subject | Related Preparation | |
| 1) | Introductions and course overview | ||
| 2) | Public relations ‘writing’ and the writer | ||
| 3) | Public relations and the writer: definition and roles, the purpose of PR writing , the process of PR writing | ||
| 4) | Writing strategies (style and content)planning, starting, ending, delivering | ||
| 5) | Persuasive text writing | ||
| 6) | Writing for selected publics: e-mail, memos, business letters, reports, proposals, extranet, ıntranet, blogs | ||
| 7) | News writing and techniques | ||
| 8) | Press release | ||
| 9) | News and press release writing practices and evaluations | ||
| 10) | Media tools for public relations | ||
| 11) | Effective presentations, speeches and texts, preparing and writing presentations. | ||
| 12) | Student presentations- practice. Creating and practicing speech texts. | ||
| 13) | Student presentations- practice | ||
| 14) | General review, evaluation of practices and assignments | ||
| Course Notes: | |
| References: | Public Relations Writing Form & Style, Doug Newsom and Jim Haynes The PR Style Guide:Formats for Public Relations Practice, Barbara Diggs- Brown, Jodi L.G. Glou Becoming a Public Relations Writer Strategic Writing for Emerging and Established Media, Ronald D. Smith |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 0 | % 0 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 5 | % 40 |
| Presentation | 1 | % 10 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 28 | |
| Laboratory | |||
| Application | 14 | 28 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 13 | 84 | |
| Presentations / Seminar | 1 | 7 | |
| Project | |||
| Homework Assignments | 6 | 24 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 1 | 4 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 4 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 3 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 2 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 4 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 4 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 5 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 3 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 3 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 4 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 3 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 3 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 4 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 2 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 3 |