| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL2111 | Corporate Communication Practices | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. ELİF ENGİN |
| Course Objectives: | As an important contributor to corporate communication processes, this course will be based on reputation management which will teach the students how well a company will be sustained in market conditions. Students will learn the implementations of reputation management by joining the class actively with case study projects/assignments. Also they will learn successful reputation management cases from Turkish professionals. |
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The students who have succeeded in this course; 1) Students will be able to debate the problems of public relations sector and profession. 2) Students will be able to define corporate reputation. 3) Students will be able to recognise the important factors of corporate reputation. 4) Students will be able to notice reputation management strategies implemented by the corporations. 5) Students will be able to discuss the pros and cons of reputation management strategies. 6) Students will be able to differentiate between social responsibility and corporate reputation, 7) Students will be able to explain the role of corporate governance at the modern society and its effects on corporate reputation. 8) Students will gain knowledge the implementation strategies of corporate sustainability and corporate social reporting. 9) Students will have the ability to use CSR and sustainability reporting to enhance reputation. 10) Students will be able to interpret measurements corporate reputation. 11) Students will be able to manage the steps of a reputation management process. |
| This course is designed to cover corporate reputation as an important component of corporate communications, and other concepts which influence corporate reputation, such as corporate social responsibility, sustainability and corporate governance. |
| Week | Subject | Related Preparation | |
| 1) | A visionary tour at the public relations world and identity problems of the profession | ||
| 2) | Managing communications at the era of information society | ||
| 3) | Corporate reputation: Defining the Concept | ||
| 4) | Corporate reputation: Management Strategies | ||
| 5) | Corporate reputation: Management Strategies | ||
| 6) | Corporate Reputation and Corporate Social Responsibility | ||
| 7) | Corporate Reputation and Corporate Social Responsibility cases | ||
| 8) | Corporate reputation and Corporate governance | ||
| 9) | Corporate reputation and Corporate governance Cases | ||
| 10) | Corporate Reputation and Sustainability | ||
| 11) | Corporate reputation and Corporate Social Reporting | ||
| 12) | Corporate Social Reporting and Sustainability Cases | ||
| 13) | Measurement and evaluation of Corporate Reputation | ||
| 14) | Reputation management cases | ||
| Course Notes: | |
| References: | İtibar Yönetimi - Salim Kadıbeşegil Şimdi Stratejik İletişim Zamanı - Salim Kadıbeşegil Reputation Management – The key to successful public relations and corporate communication – John Doorley/Helio Fred Garcia |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 7 | % 70 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 20 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 80 | |
| PERCENTAGE OF FINAL WORK | % 20 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | 13 | 51 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 5 | 25 | |
| Total Workload | 118 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |