|
Week |
Subject |
Related Preparation |
| 1) |
Introduction - Making definition of Public Relations |
|
| 2) |
What is Public Relations?
Meaning of public and relations
Public Relations as a profession
Skills of a PR person
|
|
| 3) |
Differences and similarities of;
PR & Advertising
PR&Marketing
PR&Journalism
PR&Propaganda
Corporate PR and Marketing PR
Marketing Communication and PR |
|
| 4) |
History of Public Relations |
|
| 5) |
Grunig & Hunt’s 4 Models of PR
History of PR in Turkey |
|
| 6) |
The Public Relations Process
Research
Objectives
Planning
Evaluation
|
|
| 7) |
Midterm Exam |
|
| 8) |
Conflict Management, Crisis Management and Issue Management |
|
| 9) |
Corporate Social Responsibility
|
|
| 10) |
Activism and Community Relations |
|
| 11) |
The Role of Public Relations in
Public Opinion, Agenda Setting, Framing
Lobbying
|
|
| 12) |
Ethics in Public Relations |
|
| 13) |
Internet and Social Media: Role & Scope in Public Relations |
|
| 14) |
Review for the final exam |
|
|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
5 |
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
4 |
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
4 |
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
4 |
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
1 |
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
2 |
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
4 |
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
3 |
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
1 |
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
3 |
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
3 |
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
1 |
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
4 |
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
4 |