| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL1111 | Theories of Media and Communication I | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi EDA ÖZTÜRK Instructor SİNEM İNCE Dr. Öğr. Üyesi ALİ ÇAĞIL ÖMERBAŞ Prof. Dr. HASAN KEMAL SUHER Dr. Öğr. Üyesi ŞAFAK ŞAHİN Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
| Course Objectives: | This course is designed around three major parts as seen in the session details. In the first few weeks of the course, topics such as the definition of communication, mass communication, mass media, culture, and communication models are discussed. The emphasis is to understand the relationship between mass communication and culture. In the following weeks, the course helps students situate the concepts and theories in relation to their lives as informed citizens and working professionals in a mediated global society, and learn to conduct critical research into and think critically about established categories and hierarchies of power and the role of media in reinforcing / challenging them. |
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The students who have succeeded in this course; To demonstrate an understanding of the fundamental types, purposes, and the relevance of communication; To define the key terms, theories and concepts related to media studies; To problematize “media,” by understanding them not as monolithic, but rather a series of Interrelated structures like history, economy, politics and culture; To describe the various ways that audiences use media in their lives; To demonstrate an understanding of evolving media technologies and relevant issues and trends; To historicize and trace how media has become what they are today and their potential futures To apply key theoretical approaches to historical and contemporary cases. |
| The course covers introductory topics in the field of mass communication including the definitions of communication, mass communication, mass media, and culture, forms of media such as books, newspapers, magazines, film, television, radio, videogames and internet, and finally their supporting industries with an emphasis on public relations and advertising. |
| Week | Subject | Related Preparation | |
| 1) | An Overview of the Course Content, Objectives, Learning Methods, and Assignments. | ||
| 2) | -Kültür ve Medya Okuryazarlığı - Sosyal Bilimlerde Diğer Temel Kavramlar | ||
| 3) | Introduction to Mass Communication II | Baran, pp. 18-29, 34-42, 47-51 | |
| 4) | Forms of Media: Books | Baran, pp. 55-76 | |
| 5) | Forms of Media: Newspapers | Baran, pp. 85-101 | |
| 6) | Forms of Media: Magazines | Baran, pp. 115-127 | |
| 7) | Forms of Media: Film | Baran, pp. 139-160 | |
| 8) | Forms of Media: Radio and Television | Baran, pp. 171-179, 194-197, 203-219 | |
| 9) | Forms of Media: Videogames | Baran, pp. 237-243 | |
| 10) | Forms of Media: The Internet | Baran, pp. 250-253, 261-280 | |
| 11) | Supporting Industries I: Public Relations | Baran, pp. 297-314 | |
| 12) | Supporting Industries II: Advertising | Baran, pp. 323-346 | |
| 13) | Discussion topics | ||
| 14) | Review for the final exam | ||
| Course Notes: | (1) Baran, Stanley J. (2012) Introduction to Mass Communication: Media Literacy & Culture (7th Edition), New York: McGraw-Hill. (2) Fiske, J. (1990) Introduction to Communication Studies (2nd Edition), London: Routledge. (3) Baran, Stanley J. & Davis, Dennis K. (2015) Mass Communication Theory: Foundations, Ferment and Future (7th Edition), Belmont: Thomson. (4) ADDITTIONAL ARTICLES + VIDEOS + PODCASTS |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 2 | % 60 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 3 | 3 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 4 | 4 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 6 | 6 |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 2 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 2 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 5 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 3 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 2 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 3 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 4 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 2 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 1 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 4 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 4 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 1 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 3 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 4 |