| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4301 | Bersay İletişim Enstitüsü Proficiency Communication | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Objectives: | Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion. |
|
The students who have succeeded in this course; 1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world 2) Students will be able to create communication strategies by taking into consideration needs and opportunities 3) Students will be able to comprehend the importance of communication process in terms of public relations practices. 4) Students will be able to evaluate the best practices of different subjects of public relations |
| This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to course | ||
| 2) | New Media, New Communication | ||
| 3) | Influencer Marketing | ||
| 4) | Sports Communication | ||
| 5) | Corporate Communication | ||
| 6) | Crisis Communication | ||
| 7) | Online Communication _ Midterm Exam | ||
| 8) | Marketing Communication and Brand Management | ||
| 9) | Leader Communication | ||
| 10) | Media Communication | ||
| 11) | Corporate Social Responsibility | ||
| 12) | Topic and Agenda Management | ||
| 13) | Financial Communication | ||
| 14) | Internal Communication | ||
| Course Notes: | Presentations of Bersay |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 50 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 76 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 3 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 4 | |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |