Week |
Subject |
Related Preparation |
1) |
Introduction and explanation of course requirements. Review of current portfolios.
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2) |
Research on artists' web pages and books, as well as on portfolio techniques.
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Working on the assignments. |
3) |
Discussion on the best portfolios analysing their strengths. Planning requirements: materials, budget and expenses.
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Working on the assignments. |
4) |
Start organizing a portfolio. Writing a CV for an artist. Selecting pieces.
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Working on the assignments.
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5) |
Working on a portfolio. Working on existing elements. Creating new elements.
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Working on the assignments.
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6) |
Working on a portfolio. Writing a statement and editing elements.
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Working on the assignments.
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7) |
Presentation (I)
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Preparation for presentation |
8) |
Working on portfolio. Design a website. Design a personal business card.
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Working on the assignments.
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9) |
Finalize the design of the personal website. Design a web blog. |
Working on the assignments. |
10) |
Finalize e-portfolio. 5 minutes presentation (II)
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Preparation for presentation |
11) |
Writing a cover letter. Research options for a printed portfolio.
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Working on the assignments. |
12) |
Design a printed portfolio. Field search on printing options and expenses. |
Working on the assignments. |
13) |
Design a printed portfolio-II
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Working on the assignments. |
14) |
Finalize portfolio. Presentation (III) with output simulation.
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Preparation for Final Presentation |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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