Week |
Subject |
Related Preparation |
1) |
Notion of fine art photography and its historical evolution – 19th century practices. |
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2) |
Notion of fine art photography and its historical evolution - 20th century and contemporary practices.
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Weekly readings will be assigned. |
3) |
Early theories about fine art and their reviews, examples from notable practitioners.
Assignment I
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Working on the assignments. |
4) |
Fine Art printing techniques and corresponding examples.
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Working on the assignments. |
5) |
Analyzing Alfred Stieglitz’s works within the context of platinum and palladium print of pictorialism.
Assignment II.
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Working on the assignments.
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6) |
Fine art printing and presentation techniques.
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Working on the assignments.
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7) |
Exhibiting methods and materials of exhibition.
Assignment III.
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Working on the assignments. |
8) |
Stilistic interpretations of famous photographers within the techical context of photography. |
Working on the assignments. |
9) |
Analyzing Edward Steichen’s Works from pictorialism to direct photography. Assignment IV
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Working on the assignments. |
10) |
Printing in the context of galleries and art market
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Working on the assignments. |
11) |
Archival processes of fine art prints.
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Working on the assignments. |
12) |
Analyzing Ralph Gibson’s Works and the effects of material choice on representations
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Working on the assignments.
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13) |
Analyzing Jeff Wall’s Works. Contemporary Examples of Fine Art Printing
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Working on the assignments.
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14) |
Evaluation
Final Assignment; Oral Presentation of the works
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Working on the assignments and presentations. |
Course Notes / Textbooks: |
1. Hirsch, R. (2009). Photographic possibilities the expressive use of equipment, ideas, materials, and processes. Amsterdam Boston: Focal Press/Elsevier.
2. Steinmueller, U. & Gulbins, J. (2008). Fine art printing for photographers : exhibition quality prints with inkjet printers. Santa Barbara, CA: Rocky Nook. |
References: |
1. Adams, A. & Baker, R. (1995). The negative. Boston: Little Brown.
2. Adams, A. & Baker, R. (1983). The print. Boston: Little, Brown.
3. Gibson, R. (2001). Ex libris : photographs and constructs. New York, NY: PowerHouse Books.
4. Greenough, S. & Stieglitz, A. (2002). Alfred Stieglitz : the key set : the Alfred Stieglitz collection of photographs. Washington, D.C. New York: National Gallery of Art Harry N. Abrams.
5. Wall, J. & Duve. (2009). Jeff Wall : the complete edition. London: Phaidon.
6. Smith, J. & Steichen, E. (1999). Edward Steichen : the early years. Princeton, N.J: Princeton University Press in association with the Metropolitan Museum of Art. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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