Week |
Subject |
Related Preparation |
1) |
Use of digital media in personal presentations.
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2) |
Creative portfolio examples.
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Working on the assignments. |
3) |
Personal portfolio development.
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Working on the assignments. |
4) |
Aim of the portfolio, selecting a target audience
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Working on the assignments. |
5) |
Personal web sites, how to develop and maintain
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Working on the assignments. |
6) |
Using social media for portfolio
Assignment I
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Working on the assignments. |
7) |
Online portfolio sites for photography
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Working on the assignments. |
8) |
Introduction to HTML
Assignment II
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Working on the assignments. |
9) |
Sunumlarda blog kullanımı
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Working on the assignments. |
10) |
Introduction to blog customization
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Working on the assignments. |
11) |
Creating portfolio with other software for CD and USB distribution
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Working on the assignments. |
12) |
Examples of social media usage for photographers
|
Working on the assignments. |
13) |
Developing personal portfolio
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Working on the final project. |
14) |
Evaluation
final Assignment; oral presentation of the works
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Final Assignment |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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