Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor ORHAN CEM ÇETİN |
Course Lecturer(s): |
Instructor ORHAN CEM ÇETİN
Prof. Dr. HASAN KEMAL SUHER
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Recommended Optional Program Components: |
None |
Course Objectives: |
Course discussions, which will focus on visual arts, particularly photographic understanding and method, will also include the perspectives of psychology, sociology, anthropology, philosophy and aesthetics. The review of exhibitions and other related works, book reviews, photographic readings, oral performances and homework will enhance students’ knowledge.
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Week |
Subject |
Related Preparation |
1) |
Introduction to the principles of creative thinking. |
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2) |
Systematics of thought,
principles of creativity,
mind stimulation and production methods,
photography and creation.
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Weekly readings will be assigned. |
3) |
Relationality in arts.
Reading, receiving, realizing and transforming the “essence” into image. |
Weekly readings will be assigned. |
4) |
Reading photography and its principles.
Artistic and technical structure of photography.
Photography in relation with the history of photography.
History of culture and art. |
Weekly readings will be assigned. |
5) |
Production process of photograph.
Signs and practices of signifying in photography.
Photography and reality.
Photography as proof.
Photography in place of memory.
Photography that demonstrates/ illuminates news.
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Weekly readings will be assigned. |
6) |
Advertisement Photography.
Photograph: Why Art! |
Weekly readings will be assigned. |
7) |
Induction and deduction in creative photography.
Photograph and the concept of time.
Link between past and future: Photography. |
Weekly readings will be assigned. |
8) |
Week 8: Different cultures’ approach to art
Orientalism and geographical aspects. |
Weekly readings will be assigned. |
9) |
Setting up a photograph.
Creative thought and sharing it with the society. |
Weekly readings will be assigned.
|
10) |
From perception to theory. |
Weekly readings will be assigned.
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11) |
Fundamentals of composing.
Readings of symbols and photographic references. |
Weekly readings will be assigned. |
12) |
Digitalization. |
Weekly readings will be assigned. |
13) |
Philosophy and aesthetics of photography.
Photography and anthropology. |
Weekly readings will be assigned. |
14) |
Creative thinking.
Photography as media.
Photography as a special language. |
Weekly readings will be assigned. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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