| COMMUNICATION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD1115 | Basic Design I | Fall | 4 | 4 | 6 | 10 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor DİDEM WONG Instructor SERKAN ŞİMŞEK |
| Recommended Optional Program Components: | None |
| Course Objectives: | This is the first part of a two-semester studio course designed specifically for Communication Design students. The course offers a studio environment where students exercise visual design problems following briefs. The general aim of the course is to introduce design basics as they relate to the issues of visual communication and to mass media applications. Students are exposed to design elements and design principles. The studio experience forms the core of the course to provide an understanding of elementary framework for the communication effectiveness of visual design. Through presentation of projects students also practice oral presentation skills related to design and develop critical visual thinking employing visual design vocabulary. The specific objective of the course is two fold. Firstly, the students will be provided with design skills, which they could associate with various design issues studied in other courses. Secondly, the students will be prepared to use, in the following years, high technology tools and equipment consciously, that is, to have control over those complicated media according to their own specific intentions. The first semester of the course focuses on visual problems related to design on a two-dimensional working field. |
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The students who have succeeded in this course; 1) Identify design elements and design principles. 2) Realize relative visual relationships . 3) Practice visual design vocabulary. 4) Exercise selective seeing and emphasize visual form. 5) Develop basic understanding of visual organization of space. 6) Gain experience in production skills and craftsmanship according to given breifs on design problems. 7) Participate in the design process exhibiting visual messages with compositional qualities. 8) Experiment with framing and composition dynamics. 9) Develop creative and experimental approaches towards problem solving. 10) Develop critical design thinking |
| The students will be introduced to design elements and design principles through solving design problems in projects done both during the studio hours and take home assignments throughout the semester. As the course aims at establishing the foundation of design, the students are expected to come up with creative and experimental solutions according to the given briefs and deliver presentations employing visual design vocabulary. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the Course. Review of the Syllabus and Material List. Introduction to Class Work Studio and Journal/Sketch Book Requirements | none |
| 2) | Visual Literacy Lecture. Introductory Class Work 1 – Point Exercise | Related materials and tools for the class work. |
| 3) | Street Graphics Lecture and Point in Arts and Design Lecture. Materials Media and Technique and Material Point Class Work | Related materials and tools for the class work. Photography project submission related to the subject. |
| 4) | Critique of the Street Graphics Photography. Line in Art and Design Lecture and Signs and Symbols Lecture. Introduction to Intentional - Unintentional Design Exercise and Material Lines Exercise ClassWork | Related materials and tools for the class work. Photography project submission related to the subject. |
| 5) | Crtitique of Graphic Composition in Photography / Collage Photography and Composition with 3 basic shapes + Silhouette. | Continuation of the project Process related to the subject. |
| 5) | Critique of Line Effects in Photography. Gestalt Principles Lecture and Rhythm/Tension/Contrast Lecture. Rhythm-Tension-Contrast Line Exercise ClassWork. | Related materials and tools for the class work. Photography project submission related to the subject.Intentional - Unintentional Design Exercise submission. |
| 6) | Critique of Material Line Exercise and Critique of Rhythm-Tension-Contrast Line Class-Work. Rhythm-Tension-Contrast Lecture. Positive-Negative Space Class-Work. | Related materials and tools for the class work. Photography project submission related to the subject.Rhythm-Tension-Contrast Line Class-Work submission. |
| 7) | MID-TERM SUBMISSION: PREPARATION & REQUIREMENTS. Integrality and Transfer Lecture. Transfer of Line Effects Class-Work. | Related materials and tools for the class work. Photography project submission related to the subject. Positive-Negative Space Class-Work submission. |
| 8) | SHAPE in Art and Design and COMPOSITION Lecture. Critique of Transfer of Line Effects. | Transfer of Line Effects Class-Work submission. |
| 9) | Ciritique of Triangle Shapes in Photography. Shape in Artists Works Lecture. Transfer of Circle in Photography Class-Work | Related materials and tools for the class work. Photography project submission related to the subject. |
| 10) | Ciritique of Circle in Photography. Basic Visual Organisation Lecture. Composition with 3 Basic Shapes Class-Work Exercise. | Related materials and tools for the class work. Photography project submission related to the subject. Transfer of Circle in Photography Class-Work submission. |
| 11) | Meaningful White Space. Critique of Composition with 3 Basic Shapes. Composition with 3 basic shapes (A3) and Composition with 3 basic shapes + stripe (A3) Class-Work Exercise. | Related materials and tools for the class work. Photography project submission related to the subject. Composition with 3 Basic Shapes Class-Work submission. |
| 12) | Collage Lecture. Critique of Composition with 3 Basic Shapes (A3) and Composition with 3 basic shapes + Stripe (A3). | Photography project submission related to the subject. Composition with 3 Basic Shapes (A3) and Composition with 3 basic shapes + Stripe (A3) Class-Work submission. |
| 13) | Crtitique of Graphic Composition in Photography / Collage Photography. Composition with 3 basic shapes + Silhouette Class Work. | Related materials and tools for the class work. Photography project submission related to the subject. |
| 14) | Crtitique of Graphic Composition in Photography / Collage Photography and Composition with 3 basic shapes + Silhouette. | Finalizing the project process related to the subject. |
| Course Notes / Textbooks: | The students are encouraged to refer to ‘David A Lauer, and Stephen Pentak, Design Basics, Fifth Edition (New York: Wadsworth, 2002) and Otto G.Ocvirk, Robert E.Stinson,Philip R. Wigg, Robert O. Bone, David L.Cayton; Art Fundementals:Theory and Practice; Tenth Edition;(Mc Graw Hill, 2006). ’Donis A. Dondis, A Primer of Visual Literarcy (Cambridge: The MIT Press, 1996) and Herbert Zettl, Sight Sound Motion: Applied Media Aesthetics, (California: Wadsworth, 1993) as their guiding text books. Students are encouraged to read and research around the topics discussed. Students are expected to make themselves familiar with the library and with how to look for information. Respectively; The following list is recommended reading. |
| References: | Arnheim, Rudolf. (1969). Art and Visual Perception: A Psychology of the Creative Eye, University of California Press, Berkley. Becer, Emre. (2008). ‹letiflim ve Grafik Tasar›m, 6.Bask› Dost Kitabevi, Ankara. Berger, A. Arthur. (1998). Seeing is Believing, Mayfield Publishing, London. Brereton, Richard. (2009). Sketchbooks:The Hidden Art of Designers, Illustrators& Creatives, Laurence King Publishing, London.UK. Bowers, John. (1999). Introduction to Two Dimensional Design, John Wiley & Sons, USA. Colour Mania (Victionary, 2009). Mustieness, Carlos, and Hilland Thomas(ed.).(2006).Icons, Colors, Signs,Taschen, Italy. Donis A. Dondis. (1996) A Primer of Visual Literacy ,The MIT Press, Cambridge. Feldman, Edmund Burke.(1992).Varieties of Visual Experience, Fourth Edition, Harry N.Abrams, New York. Gastman, R., Neelon C, Smyrski, A. (2007). Street World:Urban Culture from Five Continents, Thames& Hudson., London. Janson, H. W. Janson.(1970). History of Art, Abrams, New York Krause, Jim. (2006). Color Index, David and Charles Books,UK. Krause, Jim. (2002). Color Index, USA Levey, Michael. (1968). A History of Western Art, Oxford University Press, Oxford. Lucie-Smith, Edward. (1995). Art Today, Phaidon Press Limited, London Mason, John Mason. (1989). Arts and Artists, J.G. Ferguson Publishing Company. McAlhone, Berly. (1998 ). A Smile in the Mind: Witty Thinking in Graphic Design, Phaidon Press, London. Naegele Isabel, and Baur Ruedi. ( 2004). Scents of The City, Lars Müller Publishers, Switzerland. Oei, Loan and Kegel De Cecile. (2002). The Elements of Design, Thames & Hudson, London, UK. Ocvirk, Stinson, Wigg, Bone, Cayton.(2006). Art Fundamentals, Tenth Edition, Mc Graw-Hill International Edition, New York. Pentak, Stephen and Roth, Richard. (2003). Color Basics, Wadsworth Publishing, USA. Pentak, Stephen, Lauer A David.( 2002). Design Basics, Fifth Edition, Wadsworth Publishing, USA. Tyson, Carl N. (1996). Art Through The Ages, Harcourt Brace & Company Zakia, D Richard. (1994). Perception and Imaging, Focal Press, Boston. ZelanskiI, Paul; Fisher, Mary Pat. (1996, 1984). Design Principles and Problems, by holt, Rinehart and Winston, USA. Zettl,Herbert. (1993). Sight, Sound, Motion: Applied Media Aesthetics, Wadsworth, California. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 12 | % 60 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 112 |
| Study Hours Out of Class | 14 | 77 |
| Homework Assignments | 12 | 48 |
| Final | 1 | 4 |
| Total Workload | 241 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | 5 |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 4 |
| 3) | Qualify in design directing through analysis and design processes. | 4 |
| 4) | Display creative thinking, approach and production process skills. | 5 |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | 3 |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | 5 |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | 3 |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 2 |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 4 |
| 11) | Perform necessary time management in order to complete a visual communication design project. | 1 |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | 5 |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | 5 |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |