GASTRONOMY (TURKISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4644 Social Media Management and Content Analysis Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s): Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals.

Learning Outcomes

The students who have succeeded in this course;
- Identify key tools used in social media today
- Create, optimize and promote personel or business profiles online
- Learn how to use social media to stay up-to date on information and news
- Discuss and explain the opportunities and uses that social media offer
- Label and explain all elements of the major social media networks
- Learn how to use media elements to attract more visitors

Course Content

The content of the course is the use of all tools of social media and social media content with advertising

Weekly Detailed Course Contents

Week Subject Related Preparation
1) The New Rules of Marketing and PR Reading the pages between 15-24 of main course book.
2) Reaching the Buyers Directly Reading the pages between 25-35 of the main course book.
3) Social Media and Targeted Audience Reading the pages between 37-54 of the main course book.
4) Blogs: Blogs, Blogging and Bloggers Reading the pages between 57-74 of the main course book.
5) Audio and Video Drive Action Reading the pages between 75-85 of the main course book.
6) The New Rules of New Releases Reading the pages between 87-93 of the main course book.
7) Midterm Exam and Going Viral Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book.
8) The Content-Rich Websites Reading the pages between 111-118 of the main course book.
9) How to Create at Social Media? Reading the pages between 179-184 of the main course book.
10) How Web Content Influences the Buying Process Reading the pages between 187-196 of the main course book.
11) Group Presentations About Web Contents / Mobile Marketing Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book.
12) Social Networking Sites and Marketing
13) The Online Media Room
14) Search Engine Marketing

Sources

Course Notes / Textbooks: The New Rules of Marketing & PR (David Meerman Scott)
References: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley & C. C. Chapman

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 15 5 75
Homework Assignments 1 5 5
Midterms 1 4 4
Final 1 4 4
Total Workload 130

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) - Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
2) Use of advanced theoretical and practical knowledge within the field. -Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.
3) Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. - Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. -Organize and implement project and activities for social environment with a sense of social responsibility. -Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. -Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.
4) Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. -Determine learning needs and direct the learning. -Develop positive attitude towards lifelong learning.
5) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
6) Conduct studies at an advanced level in the field independently. - Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. - Planning and managing activities towards the development of subordinates in the framework of a project