Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
|
13) |
The Online Media Room |
|
14) |
Search Engine Marketing |
|
|
Program Outcomes |
Level of Contribution |
1) |
To gain both theoretical and practical knowledge about physical, cognitive, social-emotional aspects of child development. |
4 |
2) |
To display actions in professional practice based on ethical principles and values. |
5 |
3) |
To adopt the principle of lifelong learning, using efficient ways for accessing information. |
5 |
4) |
To know the stages of child development and to be able to use models / theories efficiently for supporting children's cognitive, affective and psycho-motor development. |
5 |
5) |
To plan, implement and evaluate professional projects, research and events with a sense of social responsibility, |
5 |
6) |
To be able to use effective communication methods in counseling and child and family-based guidance. |
3 |
7) |
To be sensitive to the child and family-related issues taking into account the child's stages of development, and to implement strategies for personal development of child and education methods which are vital for leading effective and productive life. |
5 |
8) |
To use the education and communication materials according to the child development stage, and to create proper educational environment. |
5 |
9) |
To take responsibilities in the field of child development and education using interdisciplinary approach, and to use information technologies, and to engage in projects and activities. |
5 |
10) |
To use health information technologies for research in the field of child development. |
5 |
11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
5 |
12) |
To become a good example for colleagues and society, and represent efficiently the professional identity using advanced knowledge about child development. |
5 |