Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
|
13) |
The Online Media Room |
|
14) |
Search Engine Marketing |
|
|
Program Outcomes |
Level of Contribution |
1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. |
2 |
2) |
To act in accordance with ethical principles and values in professional practice. |
1 |
3) |
To use life-long learning, problem-solving and critical thinking skills. |
4 |
4) |
To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. |
1 |
5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
3 |
6) |
To have skills for training and consulting according to health education needs of individual, family and the community. |
1 |
7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
3 |
8) |
To be able to use skills for effective communication. |
5 |
9) |
To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. |
1 |
10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
1 |
11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
1 |
12) |
To be a role model with contemporary and professional identity. |
4 |