ADV4644 Social Media Management and Content AnalysisBahçeşehir UniversityDegree Programs CARTOON AND ANIMATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
CARTOON AND ANIMATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4644 Social Media Management and Content Analysis Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s): Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals.

Learning Outcomes

The students who have succeeded in this course;
- Identify key tools used in social media today
- Create, optimize and promote personel or business profiles online
- Learn how to use social media to stay up-to date on information and news
- Discuss and explain the opportunities and uses that social media offer
- Label and explain all elements of the major social media networks
- Learn how to use media elements to attract more visitors

Course Content

The content of the course is the use of all tools of social media and social media content with advertising

Weekly Detailed Course Contents

Week Subject Related Preparation
1) The New Rules of Marketing and PR Reading the pages between 15-24 of main course book.
2) Reaching the Buyers Directly Reading the pages between 25-35 of the main course book.
3) Social Media and Targeted Audience Reading the pages between 37-54 of the main course book.
4) Blogs: Blogs, Blogging and Bloggers Reading the pages between 57-74 of the main course book.
5) Audio and Video Drive Action Reading the pages between 75-85 of the main course book.
6) The New Rules of New Releases Reading the pages between 87-93 of the main course book.
7) Midterm Exam and Going Viral Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book.
8) The Content-Rich Websites Reading the pages between 111-118 of the main course book.
9) How to Create at Social Media? Reading the pages between 179-184 of the main course book.
10) How Web Content Influences the Buying Process Reading the pages between 187-196 of the main course book.
11) Group Presentations About Web Contents / Mobile Marketing Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book.
12) Social Networking Sites and Marketing
13) The Online Media Room
14) Search Engine Marketing

Sources

Course Notes / Textbooks: The New Rules of Marketing & PR (David Meerman Scott)
References: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley & C. C. Chapman

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 15 5 75
Homework Assignments 1 5 5
Midterms 1 4 4
Final 1 4 4
Total Workload 130

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge and skills in cartoon and animation.
2) To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3) Making animated films with various artistic styles and techniques.
4) Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5) To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6) To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7) To be able to define and manage learning requirements in the field of cartoon and animation.
8) To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9) To monitor developments in the field of cartoon and animation using foreign languages ​​and to communicate with foreign colleagues.
10) To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11) Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12) To have sufficient knowledge about ethical values ​​and universal values ​​in the field of cartoon and animation.