Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
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13) |
The Online Media Room |
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14) |
Search Engine Marketing |
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Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
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2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
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3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
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4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
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5) |
Ability in problem solving in relation to projects in photography and video. |
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6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
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7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
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8) |
Ability to communicate distinctively by means of photographic and video images. |
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9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
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10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
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11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
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12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
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13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
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14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
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