Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
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13) |
The Online Media Room |
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14) |
Search Engine Marketing |
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Program Outcomes |
Level of Contribution |
1) |
To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills. |
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2) |
To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior. |
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3) |
To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques). |
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4) |
To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies). |
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5) |
To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas. |
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6) |
To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization. |
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7) |
To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies. |
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8) |
To gain the basic knowledge and skills necessary for psychological assessment and evaluation. |
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9) |
To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes. |
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10) |
To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society. |
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11) |
To have problem solving skills and to be able to develop the necessary analytical approaches for this. |
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12) |
To be able to criticize any subject in business and academic life and to be able to express their thoughts. |
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