ADV4644 Social Media Management and Content AnalysisBahçeşehir UniversityDegree Programs SOCIOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SOCIOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4644 Social Media Management and Content Analysis Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s): Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals.

Learning Outcomes

The students who have succeeded in this course;
- Identify key tools used in social media today
- Create, optimize and promote personel or business profiles online
- Learn how to use social media to stay up-to date on information and news
- Discuss and explain the opportunities and uses that social media offer
- Label and explain all elements of the major social media networks
- Learn how to use media elements to attract more visitors

Course Content

The content of the course is the use of all tools of social media and social media content with advertising

Weekly Detailed Course Contents

Week Subject Related Preparation
1) The New Rules of Marketing and PR Reading the pages between 15-24 of main course book.
2) Reaching the Buyers Directly Reading the pages between 25-35 of the main course book.
3) Social Media and Targeted Audience Reading the pages between 37-54 of the main course book.
4) Blogs: Blogs, Blogging and Bloggers Reading the pages between 57-74 of the main course book.
5) Audio and Video Drive Action Reading the pages between 75-85 of the main course book.
6) The New Rules of New Releases Reading the pages between 87-93 of the main course book.
7) Midterm Exam and Going Viral Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book.
8) The Content-Rich Websites Reading the pages between 111-118 of the main course book.
9) How to Create at Social Media? Reading the pages between 179-184 of the main course book.
10) How Web Content Influences the Buying Process Reading the pages between 187-196 of the main course book.
11) Group Presentations About Web Contents / Mobile Marketing Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book.
12) Social Networking Sites and Marketing
13) The Online Media Room
14) Search Engine Marketing

Sources

Course Notes / Textbooks: The New Rules of Marketing & PR (David Meerman Scott)
References: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley & C. C. Chapman

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 15 5 75
Homework Assignments 1 5 5
Midterms 1 4 4
Final 1 4 4
Total Workload 130

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2) To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3) To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4) To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5) To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6) To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7) To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8) To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9) To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10) To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11) To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12) To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.