| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. Öğr. Üyesi ÇAKIR AKER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Advertisement industry has evolved into a different phenomenon in which the interaction became the essence of ads and customer relations. Since the age of industrialization and post-industrial society, the common knowledge was to advertise through impressions and pre-planned messages towards masses yet the new technological developments and especially the video games opened up a new world for advertisers. In this course, the use of both the use of entertainment technologies and mobile apps for ads will be discussed while a brief history on how the advertisement business have evolved into what we are witnessing today is explained and inspected. Additionally, terms such as influencer marketing, appvertising, game design principles and gamification is discussed. Lessons are usually going to be conducted via presentations and discussions. There will be also some extra projects during the course.
|
| Week |
Subject |
Related Preparation |
| 1) |
Social Networks and Leaderboards |
Reading the pages between 45-62 of the main course book. |
| 1) |
Introduction: Game Mechanics |
Reading the pages between 9-28 of the main course book. |
| 2) |
Passive Play |
Reading the pages between 31-43 of the main course book. |
| 4) |
Funware Mechanics: Points and Beyond |
Reading the pages between 65-91 of the main course book.
|
| 5) |
Prizes and Games of Chance |
Reading the pages between 91-108 of the main course book.
|
| 6) |
Multiplayer Games |
Reading the pages between 117-123 of the main course book. |
| 7) |
Midterm Exam |
|
| 8) |
Know Thy Player |
Reading the pages between 141-161 of the main course book. |
| 9) |
The Future of the Gamers: Generation G |
Reading the pages between 161-177 of the main course book. |
| 10) |
Licesing and Product Placement |
Reading the pages between 173-199 of the recomended book. |
| 11) |
Motivating Sales With Funware |
Reading the pages between 181-194 of the main course book. |
| 12) |
Games in Business |
Reading the pages between 197-202 of the main course book. |
| 13) |
Ethical Issues About Advergames |
Reading the pages between 223-230 of the recomended book. |
| 14) |
Anti-Advergame |
Reading the pages between 223-230 of the recomended book. |
| Course Notes / Textbooks: |
"Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests"
Gabe Zichermann, Joselin Linder
"Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising"
Gerald Marolf |
| References: |
Bellman, S., Kemp, A., Haddad, H., & Varan, D. (2014). The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32, 276-283.
Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of advertising, 42(2-3), 95-112.
Moore, E. S. (2006). It's child's play: Advergaming and the online marketing of food to children. Henry J. Kaiser Family Foundation.
Marolf, G. (2007). Advergaming and in-game advertising: An approach to the next generation of advertising. Vdm Verlag.
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To gain both theoretical and practical knowledge about physical, cognitive, social-emotional aspects of child development. |
4 |
| 2) |
To display actions in professional practice based on ethical principles and values. |
5 |
| 3) |
To adopt the principle of lifelong learning, using efficient ways for accessing information. |
5 |
| 4) |
To know the stages of child development and to be able to use models / theories efficiently for supporting children's cognitive, affective and psycho-motor development. |
5 |
| 5) |
To plan, implement and evaluate professional projects, research and events with a sense of social responsibility, |
5 |
| 6) |
To be able to use effective communication methods in counseling and child and family-based guidance. |
3 |
| 7) |
To be sensitive to the child and family-related issues taking into account the child's stages of development, and to implement strategies for personal development of child and education methods which are vital for leading effective and productive life. |
5 |
| 8) |
To use the education and communication materials according to the child development stage, and to create proper educational environment. |
5 |
| 9) |
To take responsibilities in the field of child development and education using interdisciplinary approach, and to use information technologies, and to engage in projects and activities. |
5 |
| 10) |
To use health information technologies for research in the field of child development. |
5 |
| 11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
5 |
| 12) |
To become a good example for colleagues and society, and represent efficiently the professional identity using advanced knowledge about child development. |
5 |