| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
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| Course Coordinator : |
Dr. Öğr. Üyesi ÇAKIR AKER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Advertisement industry has evolved into a different phenomenon in which the interaction became the essence of ads and customer relations. Since the age of industrialization and post-industrial society, the common knowledge was to advertise through impressions and pre-planned messages towards masses yet the new technological developments and especially the video games opened up a new world for advertisers. In this course, the use of both the use of entertainment technologies and mobile apps for ads will be discussed while a brief history on how the advertisement business have evolved into what we are witnessing today is explained and inspected. Additionally, terms such as influencer marketing, appvertising, game design principles and gamification is discussed. Lessons are usually going to be conducted via presentations and discussions. There will be also some extra projects during the course.
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| Week |
Subject |
Related Preparation |
| 1) |
Social Networks and Leaderboards |
Reading the pages between 45-62 of the main course book. |
| 1) |
Introduction: Game Mechanics |
Reading the pages between 9-28 of the main course book. |
| 2) |
Passive Play |
Reading the pages between 31-43 of the main course book. |
| 4) |
Funware Mechanics: Points and Beyond |
Reading the pages between 65-91 of the main course book.
|
| 5) |
Prizes and Games of Chance |
Reading the pages between 91-108 of the main course book.
|
| 6) |
Multiplayer Games |
Reading the pages between 117-123 of the main course book. |
| 7) |
Midterm Exam |
|
| 8) |
Know Thy Player |
Reading the pages between 141-161 of the main course book. |
| 9) |
The Future of the Gamers: Generation G |
Reading the pages between 161-177 of the main course book. |
| 10) |
Licesing and Product Placement |
Reading the pages between 173-199 of the recomended book. |
| 11) |
Motivating Sales With Funware |
Reading the pages between 181-194 of the main course book. |
| 12) |
Games in Business |
Reading the pages between 197-202 of the main course book. |
| 13) |
Ethical Issues About Advergames |
Reading the pages between 223-230 of the recomended book. |
| 14) |
Anti-Advergame |
Reading the pages between 223-230 of the recomended book. |
| Course Notes / Textbooks: |
"Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests"
Gabe Zichermann, Joselin Linder
"Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising"
Gerald Marolf |
| References: |
Bellman, S., Kemp, A., Haddad, H., & Varan, D. (2014). The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32, 276-283.
Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of advertising, 42(2-3), 95-112.
Moore, E. S. (2006). It's child's play: Advergaming and the online marketing of food to children. Henry J. Kaiser Family Foundation.
Marolf, G. (2007). Advergaming and in-game advertising: An approach to the next generation of advertising. Vdm Verlag.
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. |
|
| 2) |
To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels |
|
| 3) |
To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. |
|
| 4) |
To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes |
|
| 5) |
To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills |
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| 6) |
To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. |
|
| 7) |
To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. |
|
| 8) |
To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective |
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| 9) |
To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge |
|
| 10) |
To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects |
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| 11) |
To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. |
|
| 12) |
To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
