ECONOMICS AND FINANCE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4642 | Ad Game | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ÇAKIR AKER |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Recommended Optional Program Components: | None |
Course Objectives: | Advertisement industry has evolved into a different phenomenon in which the interaction became the essence of ads and customer relations. Since the age of industrialization and post-industrial society, the common knowledge was to advertise through impressions and pre-planned messages towards masses yet the new technological developments and especially the video games opened up a new world for advertisers. In this course, the use of both the use of entertainment technologies and mobile apps for ads will be discussed while a brief history on how the advertisement business have evolved into what we are witnessing today is explained and inspected. Additionally, terms such as influencer marketing, appvertising, game design principles and gamification is discussed. Lessons are usually going to be conducted via presentations and discussions. There will be also some extra projects during the course. |
The students who have succeeded in this course; The students who have succeeded in this course will; 1- Provide basic framework and common language for online advertising and advergaming 2- Deliver various adgames and case studies for gainning new perspectives 3- Get familiar with the attributes and guidelines of adgames 4- Enable students in integrating adgame strategies in their respective ad campaigns |
Course countens is the examining the content of the course to consider the disciplines of advertising and gaming with a holistic perspective and to examine advertising in games. |
Week | Subject | Related Preparation |
1) | Social Networks and Leaderboards | Reading the pages between 45-62 of the main course book. |
1) | Introduction: Game Mechanics | Reading the pages between 9-28 of the main course book. |
2) | Passive Play | Reading the pages between 31-43 of the main course book. |
4) | Funware Mechanics: Points and Beyond | Reading the pages between 65-91 of the main course book. |
5) | Prizes and Games of Chance | Reading the pages between 91-108 of the main course book. |
6) | Multiplayer Games | Reading the pages between 117-123 of the main course book. |
7) | Midterm Exam | |
8) | Know Thy Player | Reading the pages between 141-161 of the main course book. |
9) | The Future of the Gamers: Generation G | Reading the pages between 161-177 of the main course book. |
10) | Licesing and Product Placement | Reading the pages between 173-199 of the recomended book. |
11) | Motivating Sales With Funware | Reading the pages between 181-194 of the main course book. |
12) | Games in Business | Reading the pages between 197-202 of the main course book. |
13) | Ethical Issues About Advergames | Reading the pages between 223-230 of the recomended book. |
14) | Anti-Advergame | Reading the pages between 223-230 of the recomended book. |
Course Notes / Textbooks: | "Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests" Gabe Zichermann, Joselin Linder "Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising" Gerald Marolf |
References: | Bellman, S., Kemp, A., Haddad, H., & Varan, D. (2014). The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32, 276-283. Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of advertising, 42(2-3), 95-112. Moore, E. S. (2006). It's child's play: Advergaming and the online marketing of food to children. Henry J. Kaiser Family Foundation. Marolf, G. (2007). Advergaming and in-game advertising: An approach to the next generation of advertising. Vdm Verlag. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 13 | 6 | 78 |
Midterms | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. | 3 |
2) | Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. | 2 |
3) | Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. | 1 |
4) | Analyze the interventions of politics to the economics and vice versa. | 3 |
5) | Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. | 2 |
6) | Understand current and new economic events and how the new approaches to the economics are formed and evaluating. | 2 |
7) | Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. | 3 |
8) | Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. | 2 |
9) | Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. | 2 |
10) | Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. | 3 |