PERFORMING ARTS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4640 | Mobile Advertising | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜL ŞENER |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it. |
The students who have succeeded in this course; Upon completing this course, students will; 1- Gain competency in basic mobile advertising terminology. 2- Recognize the components of the mobile advertising ecosystem. 3- Understand the functioning of mobile advertising. 4- Identify different mobile advertising outlets. 5- Gain knowledge of mobile advertising strategy and measurement. 6- Recognize the drivers for current digital consumers and their implications for mobile advertising. 7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet |
This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Definition and scope of digital – Part 1 | Selected reading from the course book. |
3) | Definition and scope of digital – Part 2 | Selected reading from the course book. |
4) | Players of digital advertising – Part 1 | Selected reading from the course book. |
5) | Players of digital advertising – Part 2 | Selected reading from the course book. |
6) | Mobile Advertising in a nutshe | Selected reading from the course book. |
7) | Digital advertising channels & tools | Selected reading from the course book. |
8) | Presentations | |
9) | Presentations | |
10) | Digital advertising measurement tools & KPI’s | Selected reading from the course book. |
11) | Digital media planning and measurement | Selected reading from the course book. |
12) | Digital strategy planning – Part 1 | Selected reading from the course book. |
13) | Digital strategy planning – Part 2 | Selected reading from the course book. |
14) | Final review before final exam. | Selected readings from the course book. |
Course Notes / Textbooks: | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Internet Marketing Essentials Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook Commercial Communication in the Digital Age |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 6 | 84 |
Presentations / Seminar | 1 | 4 | 4 |
Midterms | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 138 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). | 2 |
2) | They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | 2 |
3) | They are aware of national and international values in performing arts. | 2 |
4) | Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. | 1 |
5) | They have the sensitivity to run a business successfully in their field. | 3 |
6) | Develops the ability to perceive, think, design and implement multidimensional from local to universal. | 3 |
7) | They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. | 2 |
8) | They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | 3 |
9) | They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | 1 |
10) | They follow English language resources related to their field and can communicate with foreign colleagues in their field. | 1 |
11) | By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | 3 |
12) | They can produce original works within the framework of an interdisciplinary understanding of art. | 2 |
13) | Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | 3 |
14) | Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. | 2 |
15) | They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. | 3 |