ADV4640 Mobile AdvertisingBahçeşehir UniversityDegree Programs PHYSIOTHERAPY AND REHABILITATION (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHYSIOTHERAPY AND REHABILITATION (TURKISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4640 Mobile Advertising Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Course Lecturer(s): Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;

1- Gain competency in basic mobile advertising terminology.
2- Recognize the components of the mobile advertising ecosystem.
3- Understand the functioning of mobile advertising.
4- Identify different mobile advertising outlets.
5- Gain knowledge of mobile advertising strategy and measurement.
6- Recognize the drivers for current digital consumers and their implications for mobile advertising.
7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet

Course Content

This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) Definition and scope of digital – Part 1 Selected reading from the course book.
3) Definition and scope of digital – Part 2 Selected reading from the course book.
4) Players of digital advertising – Part 1 Selected reading from the course book.
5) Players of digital advertising – Part 2 Selected reading from the course book.
6) Mobile Advertising in a nutshe Selected reading from the course book.
7) Digital advertising channels & tools Selected reading from the course book.
8) Presentations
9) Presentations
10) Digital advertising measurement tools & KPI’s Selected reading from the course book.
11) Digital media planning and measurement Selected reading from the course book.
12) Digital strategy planning – Part 1 Selected reading from the course book.
13) Digital strategy planning – Part 2 Selected reading from the course book.
14) Final review before final exam. Selected readings from the course book.

Sources

Course Notes / Textbooks: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital
Internet Marketing Essentials
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook
Commercial Communication in the Digital Age
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 20
Midterms 1 % 35
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Presentations / Seminar 1 4 4
Midterms 1 4 4
Final 1 4 4
Total Workload 138

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. 2
2) To act in accordance with ethical principles and values in professional practice. 1
3) To use life-long learning, problem-solving and critical thinking skills. 4
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. 1
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. 3
6) To have skills for training and consulting according to health education needs of individual, family and the community. 1
7) To be sensitive to health problems of the community and to be able to offer solutions. 3
8) To be able to use skills for effective communication. 5
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. 1
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. 1
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. 1
12) To be a role model with contemporary and professional identity. 4