INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4640 | Mobile Advertising | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜL ŞENER |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it. |
The students who have succeeded in this course; Upon completing this course, students will; 1- Gain competency in basic mobile advertising terminology. 2- Recognize the components of the mobile advertising ecosystem. 3- Understand the functioning of mobile advertising. 4- Identify different mobile advertising outlets. 5- Gain knowledge of mobile advertising strategy and measurement. 6- Recognize the drivers for current digital consumers and their implications for mobile advertising. 7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet |
This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Definition and scope of digital – Part 1 | Selected reading from the course book. |
3) | Definition and scope of digital – Part 2 | Selected reading from the course book. |
4) | Players of digital advertising – Part 1 | Selected reading from the course book. |
5) | Players of digital advertising – Part 2 | Selected reading from the course book. |
6) | Mobile Advertising in a nutshe | Selected reading from the course book. |
7) | Digital advertising channels & tools | Selected reading from the course book. |
8) | Presentations | |
9) | Presentations | |
10) | Digital advertising measurement tools & KPI’s | Selected reading from the course book. |
11) | Digital media planning and measurement | Selected reading from the course book. |
12) | Digital strategy planning – Part 1 | Selected reading from the course book. |
13) | Digital strategy planning – Part 2 | Selected reading from the course book. |
14) | Final review before final exam. | Selected readings from the course book. |
Course Notes / Textbooks: | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Internet Marketing Essentials Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook Commercial Communication in the Digital Age |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 6 | 84 |
Presentations / Seminar | 1 | 4 | 4 |
Midterms | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 138 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture, | |
2) | Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions, | |
3) | Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts, | |
4) | Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires, | |
5) | Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately, | |
6) | Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture, | |
7) | Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature, | |
8) | Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art, | |
9) | Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture, |