ADV4640 Mobile AdvertisingBahçeşehir UniversityDegree Programs INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4640 Mobile Advertising Fall 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Course Lecturer(s): Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;

1- Gain competency in basic mobile advertising terminology.
2- Recognize the components of the mobile advertising ecosystem.
3- Understand the functioning of mobile advertising.
4- Identify different mobile advertising outlets.
5- Gain knowledge of mobile advertising strategy and measurement.
6- Recognize the drivers for current digital consumers and their implications for mobile advertising.
7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet

Course Content

This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) Definition and scope of digital – Part 1 Selected reading from the course book.
3) Definition and scope of digital – Part 2 Selected reading from the course book.
4) Players of digital advertising – Part 1 Selected reading from the course book.
5) Players of digital advertising – Part 2 Selected reading from the course book.
6) Mobile Advertising in a nutshe Selected reading from the course book.
7) Digital advertising channels & tools Selected reading from the course book.
8) Presentations
9) Presentations
10) Digital advertising measurement tools & KPI’s Selected reading from the course book.
11) Digital media planning and measurement Selected reading from the course book.
12) Digital strategy planning – Part 1 Selected reading from the course book.
13) Digital strategy planning – Part 2 Selected reading from the course book.
14) Final review before final exam. Selected readings from the course book.

Sources

Course Notes / Textbooks: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital
Internet Marketing Essentials
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook
Commercial Communication in the Digital Age
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 20
Midterms 1 % 35
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Presentations / Seminar 1 4 4
Midterms 1 4 4
Final 1 4 4
Total Workload 138

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture,
2) Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions,
3) Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts,
4) Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires,
5) Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately,
6) Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture,
7) Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature,
8) Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art,
9) Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture,