INDUSTRIAL ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4640 | Mobile Advertising | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜL ŞENER |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it. |
The students who have succeeded in this course; Upon completing this course, students will; 1- Gain competency in basic mobile advertising terminology. 2- Recognize the components of the mobile advertising ecosystem. 3- Understand the functioning of mobile advertising. 4- Identify different mobile advertising outlets. 5- Gain knowledge of mobile advertising strategy and measurement. 6- Recognize the drivers for current digital consumers and their implications for mobile advertising. 7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet |
This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Definition and scope of digital – Part 1 | Selected reading from the course book. |
3) | Definition and scope of digital – Part 2 | Selected reading from the course book. |
4) | Players of digital advertising – Part 1 | Selected reading from the course book. |
5) | Players of digital advertising – Part 2 | Selected reading from the course book. |
6) | Mobile Advertising in a nutshe | Selected reading from the course book. |
7) | Digital advertising channels & tools | Selected reading from the course book. |
8) | Presentations | |
9) | Presentations | |
10) | Digital advertising measurement tools & KPI’s | Selected reading from the course book. |
11) | Digital media planning and measurement | Selected reading from the course book. |
12) | Digital strategy planning – Part 1 | Selected reading from the course book. |
13) | Digital strategy planning – Part 2 | Selected reading from the course book. |
14) | Final review before final exam. | Selected readings from the course book. |
Course Notes / Textbooks: | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Internet Marketing Essentials Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook Commercial Communication in the Digital Age |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 6 | 84 |
Presentations / Seminar | 1 | 4 | 4 |
Midterms | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 138 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Build up a body of knowledge in mathematics, science and industrial engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. | |
2) | Identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. | |
3) | Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. The ability to apply modern design methods to meet this objective. | |
4) | Devise, select, and use modern techniques and tools needed for solving complex problems in industrial engineering practice; employ information technologies effectively. | |
5) | Design and conduct experiments, collect data, analyze and interpret results for investigating the complex problems specific to industrial engineering. | |
6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. | |
7) | Demonstrate effective communication skills in both oral and written English and Turkish. Writing and understanding reports, preparing design and production reports, making effective presentations, giving and receiving clear and understandable instructions. | |
8) | Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. | |
9) | Develop an awareness of professional and ethical responsibility, and behaving accordingly. Information about the standards used in engineering applications. | |
10) | Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | |
11) | Know contemporary issues and the global and societal effects of modern age engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. | |
12) | Develop effective and efficient managerial skills. |