INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4635	Semiology and Advertising	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÜL ŞENER
Course Lecturer(s):	Dr. Öğr. Üyesi GÜL ŞENER Instructor NEŞE MESUTOĞLU KIRIM
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to provide basic semiotic concepts and methods that can be used to analyze advertising as a way of communication and meaning generation from a critical perspective.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course the students will;

1-Define the meaning of “semiotics” in general.
2-Recognize the historical development of “semiotics” as a discipline.
3-Recognize the main theories of sign, signification and representation.
4-Name specific types of signs.
5-Recognize the functioning of a sign as a conveyor of meaning.
6-Recognize the interaction between sign and consumer.
7-Define different types of advertisement as sign systems.
8-Analyze the building blocks of an advertisement in terms of semiotics.

Course Content

This course involves the examination of various advertisement executions as semiotic texts and analysis of their meaning mechanisms.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Mytholgies and symbols The Dyadic Model of the Sign Notion of Ferdinand de Saussure	Assignment 1 Submission
3)	Peirce's triadic model of the sign	Assignment 2 Presentation
4)	The Semiotic Perspectives of Peirce and Saussure: A Brief Comparative Study	Assignment 2 Presentation
5)	Roland Barthes: Denotation - Connotation and Myths Meditation on Andy Warhol	Assignment 2 Presentation
6)	Claude Lévi Strauss' theory of binary opposites Meditation on Aristo	Assignment 2 Presentation
7)	Jean Baudrillard, The System of Objects	Selected reading from the course book.
8)	Gobeklitepe Temples from the Symbolic Perspective	Selected reading from the course book.
9)	Noam Chomsky: Deep Structure and Surface Meditation on Freud	Selected reading from the course book.
10)	Umberto Eco: The Semiotic Process and the Classification of Signs Meditation on Borges	Final Presentation
11)	Edmund Husserl:Theory of Signs "Expression and Meaning"	Final Presentation
12)	Final Exam (Take-Home) presentation Meditation on Freud	Final Presentation
13)	Reading Ads & Advertising Case Studies	Final Presentation
14)	Reading Ads & Advertising Case Studies	Final Presentation

Sources

Course Notes / Textbooks:	Semiotics: The Basics, Daniel Chandler Judith Williamson - Reklamların Dili; Reklamlarda Anlam ve İdeoloji Göktuğ Halis -Simgebilim Perspektifinden Göbeklitepe Tapınakları Eco, Umberto. 1976. A Theory of Semiotics. Bloomington: Indiana University Press Roland Barthes -Elements of Semiology Pierre -Guiraud Semiolog
References:	Konulara dair ek okumala ve vaka analizleri haftalık olarak verilecektir. / Supplementary readings will be provided upon weekly basis.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	3	% 20
Project	1	% 20
Midterms	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Project	1	4	4
Homework Assignments	3	4	12
Midterms	1	4	4
Final	1	4	4
Total Workload			136

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture,
2)	Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions,
3)	Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts,
4)	Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires,
5)	Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately,
6)	Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture,
7)	Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature,
8)	Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art,
9)	Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture,