| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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| 2) |
New rules of Marketing & Communication in digital design world. |
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| 3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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| 4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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| 5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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|
| 6) |
New online advertising. |
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| 7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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| 8) |
Word of Mouse and Mobile Advertising |
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| 9) |
Advergame and Microsites |
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| 10) |
3. homework critics and general rewiev. |
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| 11) |
Digital Marketing Communication concept.
Advergame and Microsites
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| 12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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| 13) |
Case studies: Classical advertising & digital advertising. |
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| 14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
- Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
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|
| 2) |
Use of advanced theoretical and practical knowledge within the field.
-Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. |
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| 3) |
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
- Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
-Organize and implement project and activities for social environment with a sense of social responsibility.
-Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
-Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. |
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| 4) |
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
-Determine learning needs and direct the learning.
-Develop positive attitude towards lifelong learning. |
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| 5) |
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. |
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| 6) |
Conduct studies at an advanced level in the field independently.
- Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
- Planning and managing activities towards the development of subordinates in the framework of a project |
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