| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
| 2) |
New rules of Marketing & Communication in digital design world. |
|
| 3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
| 4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
| 5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
| 6) |
New online advertising. |
|
| 7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
| 8) |
Word of Mouse and Mobile Advertising |
|
| 9) |
Advergame and Microsites |
|
| 10) |
3. homework critics and general rewiev. |
|
| 11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
| 12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
| 13) |
Case studies: Classical advertising & digital advertising. |
|
| 14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
The use of theoretical knowledge in practice |
|
| 2) |
Effective use the terminology of the field |
|
| 3) |
Behave according to basic professional legislation related the field |
|
| 4) |
Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication |
|
| 5) |
Express the social, scientific, cultural and ethical values of professional |
|
| 6) |
Behave according to quality management and processes and participate in these processes |
|
| 7) |
Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness |
|
| 8) |
Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them |
|
| 9) |
Implement techniques according to developing technology and use new tools and devices |
|
| 10) |
The ability to prepare the operating room for surgery |
|
| 11) |
The ability to admit the patient into the operating room and to provide assistance for post - operational transport |
|
| 12) |
The ability to have theoretical and practical knowledge related to the field at a basic level |
|