Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
The use of theoretical knowledge in practice |
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2) |
Effective use the terminology of the field |
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3) |
Behave according to basic professional legislation related the field |
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4) |
Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication |
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5) |
Express the social, scientific, cultural and ethical values of professional |
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6) |
Behave according to quality management and processes and participate in these processes |
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7) |
Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness |
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8) |
Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them |
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9) |
Implement techniques according to developing technology and use new tools and devices |
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10) |
The ability to prepare the operating room for surgery |
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11) |
The ability to admit the patient into the operating room and to provide assistance for post - operational transport |
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12) |
The ability to have theoretical and practical knowledge related to the field at a basic level |
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