Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
2) |
New rules of Marketing & Communication in digital design world. |
|
3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
6) |
New online advertising. |
|
7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
8) |
Word of Mouse and Mobile Advertising |
|
9) |
Advergame and Microsites |
|
10) |
3. homework critics and general rewiev. |
|
11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
13) |
Case studies: Classical advertising & digital advertising. |
|
14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
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Program Outcomes |
Level of Contribution |
1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. |
2 |
2) |
To act in accordance with ethical principles and values in professional practice. |
1 |
3) |
To use life-long learning, problem-solving and critical thinking skills. |
4 |
4) |
To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. |
1 |
5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
3 |
6) |
To have skills for training and consulting according to health education needs of individual, family and the community. |
1 |
7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
3 |
8) |
To be able to use skills for effective communication. |
5 |
9) |
To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. |
1 |
10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
1 |
11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
1 |
12) |
To be a role model with contemporary and professional identity. |
4 |