Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
Having the theoretical and practical knowledge proficiency in the discipline of industrial product design |
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2) |
Applying professional knowledge to the fields of product, service and experience design development |
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3) |
Understanding, using, interpreting and evaluating the design concepts, knowledge and language |
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4) |
Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge |
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5) |
Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them |
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6) |
Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels |
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7) |
Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods |
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8) |
To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions |
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9) |
Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications |
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10) |
Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. |
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11) |
Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures |
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12) |
Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |
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