Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
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2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
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3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
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4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
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5) |
Ability in problem solving in relation to projects in photography and video. |
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6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
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7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
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8) |
Ability to communicate distinctively by means of photographic and video images. |
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9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
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10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
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11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
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12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
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13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
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14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
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