Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. |
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2) |
To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels |
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3) |
To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. |
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4) |
To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes |
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5) |
To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills |
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6) |
To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. |
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7) |
To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. |
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8) |
To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective |
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9) |
To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge |
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10) |
To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects |
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11) |
To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. |
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12) |
To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |
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