| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
| 2) |
New rules of Marketing & Communication in digital design world. |
|
| 3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
| 4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
| 5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
| 6) |
New online advertising. |
|
| 7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
| 8) |
Word of Mouse and Mobile Advertising |
|
| 9) |
Advergame and Microsites |
|
| 10) |
3. homework critics and general rewiev. |
|
| 11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
| 12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
| 13) |
Case studies: Classical advertising & digital advertising. |
|
| 14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. |
|
| 2) |
Upon graduation, students will have developed the ability to discuss key issues in fluent English. |
|
| 3) |
Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. |
4 |
| 4) |
Upon graduation, students will have gained broad knowledge of the American and English literary canons. |
4 |
| 5) |
Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. |
4 |
| 6) |
Upon graduation, students will have achieved in depth the understanding of contemporary American culture. |
3 |
| 7) |
Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. |
3 |
| 8) |
Upon graduation, students will be able to develop new projects individually or in teams. |
3 |
| 9) |
Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. |
4 |