| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3635 | TV Advertising | Fall Spring |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor SİNEM İNCE |
| Course Lecturer(s): |
Instructor SİNEM İNCE |
| Recommended Optional Program Components: | None |
| Course Objectives: | ADV3645 course aims to evaluate creativity, TV platforms features and visual expression information together. It is aimed to provide gains on the social reflection and impact of Tv commercials |
|
The students who have succeeded in this course; 1. Students will be able to analyses advertising target and relation between research skills and production tools. 2. Students will be able to desing a new visual wold works with research results. 3. Students will be able to learn relationship between imagination and script writing. Students will be able begin to script writig for use words and visuality passage combine to visual signs. 4. Students can recognize the spesific types of goals and objectives in tv ads and target. Students can begin to define emotions and design to production. 5. Students will be able to begin to use technical equipment for the coordinate motor-skills. 6. Students can tv ads for analysis to target and goals.Students will be able to analyses how to sight, sound and motion calls emotions. 7. Students will be able to put the implementation steps of a prodction and create a strategy of visuality. 8. Students will be able to put the implementation steps of a prodction and create a strategy of visuality. And students will able to create tv ads. Students ready to learn relationship between dreams will be realize with production tools. 9. Students can be watch visual variety for to begin connect advertising skills and video production tools. Thet start to create thier own films. And students will be learn to how to art tools works in produciton skills. |
| This course is designed to cover the theoretical production steps, writing processes and practical filming processes from using the camera to editing a tv commercial film. |
| Week | Subject | Related Preparation |
| 1) | Introduciton What is your target in Production ? Part I How can you find information? | |
| 2) | What is your target in Production ? Creative idea, writing ,storyboard and first step to production | Please visit forum on itslearning |
| 3) | What is your target in Production ? Script writing and script reading | |
| 4) | Workshop with producer / what’s the pre-production ? | Try to find 4 different Tv ad and check production tolls |
| 5) | Television, Future and Advertising | |
| 6) | Production Overview Part II Camera-grafics | |
| 7) | MIDTERM Video Production Overview Part III Lighting-Voice- | Camera angles,meaning and emotions pls shoot video2 minute in your daily life pls check your midterm project details. |
| 8) | Video Production Overview Last Part Editing /post production | Pls setting and shoot videos to understand day time lighting Midterm exam+midterm project(powerpoint) |
| 9) | How does Video Production Process Work in AD ? | |
| 10) | Technic creativity and solutions Relations between art and frames | Greenbox, camera and editing technics and how is it work with story telling. Pls find 2 different ad and change editing write forum |
| 11) | Which mistakes are done while tarketing tv audience? | |
| 12) | first step to make your own filmm | Start to work your script and produciton |
| 13) | Television, digital platforms and brand visibility (produc placement, advertiorials, advertising publications) | before to course pls Pls watch tv program, tv series |
| 14) | Final Exam and Final Project |
| Course Notes / Textbooks: | Monetizing 21th century Television Frank A. Aycock Media Culture James Monaco Film directing shot by shot Steven Dougla Katz Make movies with your iphoe Ben Harvell |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 10 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 20 | |
| PERCENTAGE OF FINAL WORK | % 80 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 12 | 36 |
| Presentations / Seminar | 3 | 9 |
| Project | 12 | 36 |
| Midterms | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 129 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
| 2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 4 |
| 3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 5 |
| 4) | To be able to analyze primary and secondary research data for a variety of products and services. | |
| 5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 1 |
| 6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
| 7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 1 |
| 8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
| 9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
| 10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 4 |
| 11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 5 |
| 12) | To be able to identify and meet the demands of learning requirements. | 5 |
| 13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 5 |