| TEXTILE AND FASHION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IB4632 | International Business | Spring | 3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. AYLA ESEN |
| Course Lecturer(s): |
Assoc. Prof. AYLA ESEN |
| Recommended Optional Program Components: | None |
| Course Objectives: | In today’s competitive business environment where companies operate in a more integrated global economy, effective management of international operations stands as one of the key success factors. Even those entities who do not directly engage in international business are influenced by international events and by the business activities of their foreign competitors. Therefore, it is essential for any global player to develop a sound knowledge about the international business systems and dynamics of doing business abroad. For this end, this course provides students with basic knowledge regarding the economic, political, and cultural dimensions of international business and modes and strategies of foreign market entry. Major themes addressed include globalization, differences in the socio-economic, political, and cultural environments of international business, cross-national cooperation and agreements, methods of entering global markets and global strategies, and the organization/management of international business. |
|
The students who have succeeded in this course; 1. Discuss how globalization and international business affect each other. 2. Explain how the economic, political/legal, and cultural environments affect international business operations. 3. Explain the basics of strategy and organization in an international firm. 4. Profile different types of entry modes and strategies firms use in international business. |
| What is international business, globalization of markets and internationalization of the firm, the cultural environment of international business, political and legal systems in national environments, understanding emerging markets, strategy and organization in the international firm, exporting and global sourcing, FDI, collaborative ventures, licensing and franchising, marketing in the global firm, and a general overview of international business. The teaching methods of this course include lecture, case study, reading, discussion, collaboratie learning, educational game. |
| Week | Subject | Related Preparation |
| 1) | 1st Week: Course Introduction | Review syllabus on Itslearning |
| 2) | 2nd Week: Topic 1. What Is International Business? | Review textbook Chapter 1 |
| 3) | 3rd Week: Topic 2. Globalization of Markets and Internationalization of the Firm | Review textbook Chapter 2 |
| 4) | 4th Week: Topic 3.The Cultural Environment of International Business | Review textbook Chapter 3 |
| 5) | 5th Week: Topic 4. Political and Legal Systems in National Environments | Review textbook Chapter 6 |
| 6) | 6th Week: Topic 5. Understanding Emerging Markets | Review textbook Chapter 8 |
| 7) | 7th Week:Topic 6. Strategy and Organization in the International Firm | Review textbook Chapter 12 |
| 8) | 8th Week: Mid-term Exam | Review Chapters 1-5 to study for midterm exam |
| 9) | 9th Week:Spring Break Week (no class) | |
| 10) | 10th Week: Topic 7. Exporting and Global Sourcing | Review textbook Chapter 13 |
| 11) | 11th Week: Topic 8. FDI, Collaborative Ventures, Licencing, Franchising | Review textbook Chapters 14 and 15 |
| 12) | 12th Week: Topic 9. Marketing in the Global Firm | Review textbook Chapter 16 |
| 13) | 13th Week:Group Project Presentations | May 9, for Section 1 May 6, for Section 2 |
| 14) | 14th Week: Group Project Presentations |
| Course Notes / Textbooks: | Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill. |
| References: | Cavusgil, S.T., Knight, G. and Reisenberger, J. (2020). International Business: The New Realities. 5th Edition. Pearson. Supplementary Material: Daniels, J., Radebaugh, L.H. and Sullivan, D. (2019). International Business. 16th Edition. Pearson. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 18 | 5 | 90 |
| Project | 4 | 10 | 40 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 2 | 2 |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework. | |
| 2) | Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results. | |
| 3) | Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose. | |
| 4) | Recognizes textile raw materials and equipments. | |
| 5) | Uses computer programs effectively in the garment and fabric surface design process. | |
| 6) | Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment. | |
| 7) | Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes. | |
| 8) | Works in a programmed and disciplined manner in professional practices. | |
| 9) | Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence. | |
| 10) | Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations. | |
| 11) | Establishes effective visual, written and verbal communication in the field of textile and fashion design. | |
| 12) | Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues. | |
| 13) | Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values. |