ELECTRICAL AND ELECTRONICS ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4632	International Business	Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi AYLA ESEN
Course Lecturer(s):	Dr. Öğr. Üyesi AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	The main objective of this course is to provide relevant theoretical and practical insights to management students so that the real world of global business is better understood.

Learning Outcomes

The students who have succeeded in this course;
I. Explores these challenges with a discussion of the strategic motivations that drive firms to invest abroad.
II. Discusses the environmental forces shaping the firms’ decisions of going abroad.
III. Focuses on international business strategies to create value from international operations, including opportunities created from recent technological breakthroughs in areas such as bandwidth and digitization.
IV. Examines the organizational challenges involved in implementing such strategies internationally.
V. Discusses the strategies of multinational enterprises that are willing to access triad markets as well as emerging economies of Asia, Latin America and Africa.

Course Content

1st Week: Introduction.
2nd Week: Globalization
3rd Week: National Differences in Political Economy
4th Week: Differences in Culture
5th Week: Political Economy of International Trade
6th Week: Foreign Direct Investment
7th Week: Regional Economic Integration
8th Week: Midterm
9th Week: The Strategy of International Business
10th Week: Entering Foreign Markets
11th Week: Global Production, Outsourcing and Logistics
12th Week: Global Marketing and R&D
13th Week: Global Human Resource Management
14th Week: General review and wrap-up.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction
2)	2nd Week: Globalization
3)	3rd Week: National Differences in Political Economy
4)	4th Week: Differences in Culture
5)	5th Week: Political Economy of International Trade
6)	6th Week: Foreign Direct Investment
7)	7th Week: Regional Economic Integration
8)	8th Week: Review
9)	9th Week: The Strategy of International Business
10)	10th Week: Entering Foreign Markets
11)	11th Week: Global Production, Outsourcing and Logistics
12)	12th Week: Global Marketing and R&D
13)	13th Week: Global Human Resource Management
14)	14th Week: General review and wrap-up.

Sources

Course Notes / Textbooks:

Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill.

References:

Multinational Enterprises and the Global Economy (2008) John H. Dunning and Sarianna M. Lundan, 2nd. Edition, Edward Elgar, Cheltanham.

International Business (2004) Griffin and Pustay, Prentice Hall, International Edition.

International Management (2000) Paul W. Beamish, Allen J. Morrison, Philiph M. Rosenzweig and Andrew C. Inkpen, Mc-Graw Hill.

Transnational Management (1995) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Mc-Graw Hill.

Managing Across Borders: The Transnational Solution (1998) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Harvard Business School Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 15
Midterms	1	% 35
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	120
Quizzes	3	3
Midterms	1	2
Final	1	2
Total Workload		167

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.)
4)	Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Awareness of professional and ethical responsibility.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.