| NEW MEDIA | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IB4632 | International Business | Fall | 3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. AYLA ESEN |
| Course Lecturer(s): |
Assoc. Prof. AYLA ESEN |
| Recommended Optional Program Components: | None |
| Course Objectives: | In today’s competitive business environment where companies operate in a more integrated global economy, effective management of international operations stands as one of the key success factors. Even those entities who do not directly engage in international business are influenced by international events and by the business activities of their foreign competitors. Therefore, it is essential for any global player to develop a sound knowledge about the international business systems and dynamics of doing business abroad. For this end, this course provides students with basic knowledge regarding the economic, political, and cultural dimensions of international business and modes and strategies of foreign market entry. Major themes addressed include globalization, differences in the socio-economic, political, and cultural environments of international business, cross-national cooperation and agreements, methods of entering global markets and global strategies, and the organization/management of international business. |
|
The students who have succeeded in this course; 1. Discuss how globalization and international business affect each other. 2. Explain how the economic, political/legal, and cultural environments affect international business operations. 3. Explain the basics of strategy and organization in an international firm. 4. Profile different types of entry modes and strategies firms use in international business. |
| What is international business, globalization of markets and internationalization of the firm, the cultural environment of international business, political and legal systems in national environments, understanding emerging markets, strategy and organization in the international firm, exporting and global sourcing, FDI, collaborative ventures, licensing and franchising, marketing in the global firm, and a general overview of international business. The teaching methods of this course include lecture, case study, reading, discussion, collaboratie learning, educational game. |
| Week | Subject | Related Preparation |
| 1) | 1st Week: Course Introduction | Review syllabus on Itslearning |
| 2) | 2nd Week: Topic 1. What Is International Business? | Review textbook Chapter 1 |
| 3) | 3rd Week: Topic 2. Globalization of Markets and Internationalization of the Firm | Review textbook Chapter 2 |
| 4) | 4th Week: Topic 3.The Cultural Environment of International Business | Review textbook Chapter 3 |
| 5) | 5th Week: Topic 4. Political and Legal Systems in National Environments | Review textbook Chapter 6 |
| 6) | 6th Week: Topic 5. Understanding Emerging Markets | Review textbook Chapter 8 |
| 7) | 7th Week:Topic 6. Strategy and Organization in the International Firm | Review textbook Chapter 12 |
| 8) | 8th Week: Mid-term Exam | Review Chapters 1-5 to study for midterm exam |
| 9) | 9th Week:Spring Break Week (no class) | |
| 10) | 10th Week: Topic 7. Exporting and Global Sourcing | Review textbook Chapter 13 |
| 11) | 11th Week: Topic 8. FDI, Collaborative Ventures, Licencing, Franchising | Review textbook Chapters 14 and 15 |
| 12) | 12th Week: Topic 9. Marketing in the Global Firm | Review textbook Chapter 16 |
| 13) | 13th Week:Group Project Presentations | May 9, for Section 1 May 6, for Section 2 |
| 14) | 14th Week: Group Project Presentations |
| Course Notes / Textbooks: | Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill. |
| References: | Cavusgil, S.T., Knight, G. and Reisenberger, J. (2020). International Business: The New Realities. 5th Edition. Pearson. Supplementary Material: Daniels, J., Radebaugh, L.H. and Sullivan, D. (2019). International Business. 16th Edition. Pearson. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 18 | 5 | 90 |
| Project | 4 | 10 | 40 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 2 | 2 |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. | |
| 2) | To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. | |
| 3) | To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. | |
| 4) | To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. | |
| 5) | To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. | |
| 6) | To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. | |
| 7) | To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. | |
| 8) | To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. | |
| 9) | To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. | |
| 10) | To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |